Next + Now Stories

Condoms and the Cost of Procreation

January 31, 2011
Sir Richards Condom Company rolled out a promotional campaign to pointedly bring home its product attributes. The initiative, which runs through May 2011, features on-pack stickers with copy that highlights
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Happiness on a Spoon

January 31, 2011
Dutch confectioner Chocolate Company has re-imagined hot chocolate. The company’s flagship product is a wooden spoon set in a 50g (1.76oz) chunk of chocolate that consumers stir in hot milk
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The 'Case' of the IPA

January 31, 2011
Massachusetts brewery Buzzards Bay Brewing serializes a detective story on the labels of its Just Beer brand India Pale Ale variety. Each 22oz bottle features one of 12 chapters in
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Bottle-Inspired Experiences

January 31, 2011
Absolut UK hosted an interactive event series to support the launch of its limited-edition “Glimmer” bottle, which features a glass finish that mimics crystal facets. Consumers had to apply to
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Heard!

January 31, 2011
“Packaging plays a huge role [in] the ability to accelerate the sales growth rate.”- Paul Varga, chairman and CEO, Brown-Forman, in an earnings call
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McDonald's "Save for Something" Campaign

January 11, 2011
McDonald’s developed a unique campaign to highlight its 2 cheeseburgers for 1 Euro promotion in Hungary. Dubbed “Everyone saves for something,” the fast food company partnered with luxury retailers throughout Budapest that
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Post-It Notes: Vintage Twitter?

December 14, 2010
The 30th anniversary of Post-It notes was celebrated by 3M Sweden this fall with a limited-edition box that touted the brand as the “vintage Twitter.” The retro-style packaging was designed
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Heard!

November 5, 2010
“[Our] most effective marketing dollars are spent on creating great product and great packaging.” - Eric Ryan, Method co-founder and chief brand architect, the keynote at BrandPackaging’s Packaging that Sells
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Insights in the Details

November 5, 2010
Stonyfield opted not to mark its new corn-based plastic yogurt cups with the “7” recycling number, which is used as an “other” category identifier for a host of plastics, including
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Waste has Met its Match

November 5, 2010
Likened to a Craigslist for industrial waste, Recycle Match screens and pairs companies producing industrial waste with those who can reuse it. Vinyl billboards become shopping bags, for instance. There’s
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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