Next + Now Stories


On why package design is integrated into his media-centric job responsibilities: “The no. 1 media vehicle for any packaged-goods brand is the package.” - Lakish Hatalker, head of integrated marketing
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Out of Vue

Rather than use the typical jewelry-style box, the Issey Miyake VUE watch features packaging that hides and protects the watch within the layers of a note pad. Users lift the
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Making Beer More Social

Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches
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A Sensitive Solution

In lieu of a stigmatizing “special” phone for seniors, Samsung’s Out of the Box packaging concept works to respectfully bridge the digital divide.   The manuals are a set of
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Fresh Packed T's

For its grand opening in May, Thailand’s Heresod gift shop created a line of t-shirts where the shirt and its packaging took design cues from various supermarket foods. The pork-themed
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Fun With Barcodes

Working on a social networking program for your brand? There’s Twitter and Facebook, of course, but don’t overlook the basic barcode. Stickybits is a startup with an application that lets
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“If we make something simpler, and you find it on a shelf, you use it more often. From a consumer value standpoint, that’s how we leverage design to create simplicity.”
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Male Call

Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing
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Our industry has a responsibility to review the packaging it uses and to ensure that any negative impact arising from its production or disposal is minimized. -Paul Polman, CEO of Unilever,
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Heat Swells

Designer Scott Amron’s insulated coffee cup concept eliminates the need for a separate cup sleeve. Pouring a hot beverage into the stackable cup prompts the band on the cup’s
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight