Next + Now Stories

Heard!

November 5, 2010
On why package design is integrated into his media-centric job responsibilities: “The no. 1 media vehicle for any packaged-goods brand is the package.” - Lakish Hatalker, head of integrated marketing
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Out of Vue

November 5, 2010
Rather than use the typical jewelry-style box, the Issey Miyake VUE watch features packaging that hides and protects the watch within the layers of a note pad. Users lift the
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Making Beer More Social

October 19, 2010
Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches
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A Sensitive Solution

October 5, 2010
In lieu of a stigmatizing “special” phone for seniors, Samsung’s Out of the Box packaging concept works to respectfully bridge the digital divide.   The manuals are a set of
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Fresh Packed T's

September 1, 2010
For its grand opening in May, Thailand’s Heresod gift shop created a line of t-shirts where the shirt and its packaging took design cues from various supermarket foods. The pork-themed
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Fun With Barcodes

September 1, 2010
Working on a social networking program for your brand? There’s Twitter and Facebook, of course, but don’t overlook the basic barcode. Stickybits is a startup with an application that lets
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Heard!

September 1, 2010
“If we make something simpler, and you find it on a shelf, you use it more often. From a consumer value standpoint, that’s how we leverage design to create simplicity.”
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Male Call

September 1, 2010
Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing
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Heard!

July 29, 2010
Our industry has a responsibility to review the packaging it uses and to ensure that any negative impact arising from its production or disposal is minimized. -Paul Polman, CEO of Unilever,
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Heat Swells

July 29, 2010
Designer Scott Amron’s insulated coffee cup concept eliminates the need for a separate cup sleeve. Pouring a hot beverage into the stackable cup prompts the band on the cup’s
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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