Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.