Next + Now Stories

Bottled water causes puppy blindness

August 31, 2009
Eco activists have launched a new round of attacks on bottled water companies. The duo behind Tappening.com rolled out an ad campaign this summer with statements like “Bottled water causes
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Does your packaging come to mind?

August 31, 2009
Do consumers identify your packaging with your brand? A unique website called Brand Tags (www. brandtags.net) lets you find out. Visitors to the site view a series of brand logos
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How much is too much?

August 31, 2009
In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what
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Apple may plug packaging into power source

August 31, 2009
A recently uncovered patent application by Apple indicates the brand is considering the idea of “active” packaging that allows shoppers to interact with electronic media while the products are still
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Tesco to shoppers: leave packaging with us!

August 31, 2009
UK retailer Tesco is encouraging shoppers to discard unwanted product packaging (produce trays, toothpaste cartons, etc.) at the checkout counter. The six-week pilot program is designed to cull consumer feedback
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Brands should tally green benefits

August 31, 2009
It’s no secret consumers are conflicted about buying green, and spending their green doing it. A study by JWT on The Recession and its Impact on the Environment found that
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Heard!

August 31, 2009
“An organization can create change by starting with a great product design philosophy…change on a scale much larger than the scale of [the] business itself.” -Adam Lowry, co-founder of Method,
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Doritos Late Night

August 3, 2009
Frito-Lay introduced specially-marked bags of Doritos Late Night chips that allow consumers to attend a virtual concert of 3D performances by rock band blink-182. Consumers log onto www.doritoslatenight.com and place
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Twitter tags on Pepsi RAW cans

August 3, 2009
Brands are starting to mix social media in with their packaging. Pepsi RAW put its Twitter address on 1.4 million sample cans in the UK this summer, becoming, according to
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Absolut-ly no label

August 3, 2009
Absolut vodka is turning out a naked bottle-with no logo or label-to challenge consumers to discard their “labels” about lesbian, gay, bisexual and transgender people. The limited-edition bottle retains its
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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