Next + Now Stories
August 31, 2009
Eco activists have launched a new round of attacks on bottled water companies. The duo behind Tappening.com rolled out an ad campaign this summer with statements like “Bottled water causes
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August 31, 2009
Do consumers identify your packaging with your brand? A unique website called Brand Tags (www. brandtags.net) lets you find out. Visitors to the site view a series of brand logos
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August 31, 2009
In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what
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August 31, 2009
A recently uncovered patent application by Apple indicates the brand is considering the idea of “active” packaging that allows shoppers to interact with electronic media while the products are still
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August 31, 2009
UK retailer Tesco is encouraging shoppers to discard unwanted product packaging (produce trays, toothpaste cartons, etc.) at the checkout counter. The six-week pilot program is designed to cull consumer feedback
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August 31, 2009
It’s no secret consumers are conflicted about buying green, and spending their green doing it. A study by JWT on The Recession and its Impact on the Environment found that
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August 31, 2009
“An organization can create change by starting with a great product design philosophy…change on a scale much larger than the scale of [the] business itself.” -Adam Lowry, co-founder of Method,
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August 3, 2009
Frito-Lay introduced specially-marked bags of Doritos Late Night chips that allow consumers to attend a virtual concert of 3D performances by rock band blink-182. Consumers log onto www.doritoslatenight.com and place
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August 3, 2009
Brands are starting to mix social media in with their packaging. Pepsi RAW put its Twitter address on 1.4 million sample cans in the UK this summer, becoming, according to
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August 3, 2009
Absolut vodka is turning out a naked bottle-with no logo or label-to challenge consumers to discard their “labels” about lesbian, gay, bisexual and transgender people. The limited-edition bottle retains its
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