Next + Now Stories

How much is too much?

In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what
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Heard!

“An organization can create change by starting with a great product design philosophy…change on a scale much larger than the scale of [the] business itself.” -Adam Lowry, co-founder of Method,
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Doritos Late Night

Frito-Lay introduced specially-marked bags of Doritos Late Night chips that allow consumers to attend a virtual concert of 3D performances by rock band blink-182. Consumers log onto www.doritoslatenight.com and place
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Absolut-ly no label

Absolut vodka is turning out a naked bottle-with no logo or label-to challenge consumers to discard their “labels” about lesbian, gay, bisexual and transgender people. The limited-edition bottle retains its
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

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March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

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