Next + Now Stories

Can Coke save a life? is a grassroots campaign to get Coca-Cola to open its package distribution in developing countries to help deliver hygiene and educational products to hard-to-reach populations. The idea is to
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2009 Packaging That Sells Conference > Recap

At this year’s Packaging That Sells conference, held Oct. 22-23, design and strategy met with hundreds of brand marketers, designers and packaging suppliers in downtown Chicago. 

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Alleviating luxury shoppers' guilt

Net-a-Porter, an online high-end fashion retailer, has introduced “Discrete Packaging” to help alleviate the guilt of customers who are buying super-luxury items in this depressed economy. The company, which retails
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Grass is greener at Yankee Stadium

A fresh take on product licensing, Yankees Grass Seed and Yankees Sod are being sold by the farm that’s supplied the turf for Yankee Stadium for more than four decades
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Insight: More “touchable” packaging

Sure, your packaging is supposed to protect the product. But, if you consider a recent study by The Journal of Consumer Research, it should also make it more “touchable”. The
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“In today’s economic environment, the consumer is very focused on value, and one of the things we’re most focused on is exploring new packaging solutions.” - Eric J. Foss, president
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Packaging as art

Shiseido, Suntory Limited and Tokyo University of the Arts will kick off a joint project featuring the “Product Design Exhibition of Shiseido and Suntory” at The University Art Museum at
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Playing the paycheck cycle

Brand owners in the fast-moving consumer goods (FMCG)space are making the most of the “paycheck cycle”, according to a recent story in The Wall Street Journal. Packaging plays a role
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Generous growth for green packaging

U.S. demand for green packaging is projected to increase 3.4 percent annually to $43.9 billion in 2013, according to a report from The Freedonia Group. The fastest gains are expected
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Borough check: Consumer-driven design

When Bond No. 9 introduced its newest fragrance, “Brooklyn”, natives of the borough had a few things to say about what they thought the bottle should look like. So the
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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