Next + Now Stories
September 11, 2008
L.A.-based creative agency David&Goliath took a simple approach in assessing what brands have the strongest “badge value”-imagery that consumers associate with the brand and want to be connected with. They
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September 11, 2008
Pepsi Bottling Group has been fined $65,000 for improper labeling of bottles that prevented some consumers from redeeming the containers, according to the New York State Department of Environmental Conservation.
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September 11, 2008
Residents in the London borough of Brent could face a £1,000 ($1,914 USD) fine if they fail to recycle packaging, now that the Brent Council has made recycling compulsory for
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August 12, 2008
A homeless charity in the UK filed a complaint with Portman Group, an alliance of alcohol producers that promotes sensible drinking and responsible alcohol marketing, saying that oversized 500mL cans
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August 12, 2008
European Burger King stores are displaying paper tray liners featuring a VegCity ad campaign that has been raising eyebrows this summer. The liners depict a series of irreverent illustrations, including
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August 12, 2008
Brands like Kraft, Evian and Stonyfield Farm and retailers like CVS and Petco are signing on with RecycleBank, a recycling facilitator that awards points to households based on the weight
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July 1, 2008
Burger King is introducing the industry’s first 100 percent post-consumer recycled bag this month. Part of the company’s U.S. Kids Meal packaging, the bags raise the bar for the sector,
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July 1, 2008
The man who designed the tall cylindrical Pringles canister, Frederic J. Baur, will spend eternity in one. A portion of Baur’s cremated remains were buried in one of the resealable
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July 1, 2008
Coca-Cola North America is piloting its signature contour shape in two-liter bottle sizes in two U.S. markets this summer: Birmingham, Ala., and Chattanooga, Tenn. The company says the advantages for
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June 1, 2008
Starbucks is banking on the vintage appeal of its former logo to restore goodwill after what analysts describe as a series of missteps. The green-and-black icon on coffee cups has
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