A new Aquafina label reflecting the water’s “public” origins will
start entering the market within the next few months, according to
Nicole Bradley, a Pepsi spokesperson. New label copy will reflect that
Aquafina “originates from public water sources” but that it also “goes
through a rigorous, seven-step purification process...”.
Anti-smoking groups around the globe are stepping up efforts to
more strongly regulate cigarette packaging. Some are calling for bolder
text warnings, others for generic packaging that would strip cartons of
With estimates that Americans toss more than 38 billion plastic water bottles
each year, the bottled water sector has become a target for environmental
activists (despite industry protests that the bottles account for just 0.33
percent of the country’s waste).
To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.