Next + Now Stories

HEARD! April 2012

April 3, 2012
“We believe that canned packaging is one of the safest options in the world." - Craig Owens, Campbell Soup Company
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Unilever Launches Online, Open Innovation Space

April 3, 2012
Unilever has launched an online platform: “lighter and more sustainable packaging which will cut the weight, quantity and waste of our product packaging.”
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App Integrates Packaging, Augmented Reality

April 3, 2012
Lacta chocolate recently released a smart phone app that allows users to exchange personal messages.
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INSIGHTS! April 2012

April 3, 2012
More than half, 59% of shoppers state that seeing environmental claims on packaging positively impacts their behavior.
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Smart Phones Help Consumers Comparison Shop

March 5, 2012
Ownership of smart phones is rapidly approaching levels of traditional mobile phones.
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Track Your Bud

March 5, 2012
Budweiser has introduced “Track Your Bud”, a digital campaign integrated with packaging that will allow consumers to trace the origins of their beer to one of the company’s 12 US
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Best Retail Brands 2012

March 5, 2012
Retail giant Walmart maintains its number one position on Interbrand’s U.S. Most Valuable Retail Brands list for 2012. The Best Retail Brands report ranks the top 50 U.S. retail brands
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White Check Label Means More Whole Grain

March 5, 2012
General Mills is making it easier for shoppers to choose products with whole grain listed as their first ingredient. More than 50 cereals identified with a “white check” label have
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Beauty brands targeting younger faces

February 21, 2012
If it seems like girls are making an effort to look more mature at a younger age, there’s a reason for that-and beauty brands are ready to help them along.
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Infant Tylenol voluntarily recalled due to packaging

February 17, 2012
McNeil Consumer Healthcare made the move based on consumer complaints that the SimpleMeasure syringe is difficult to use.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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