Next + Now Stories

HEARD! April 2012

“We believe that canned packaging is one of the safest options in the world." - Craig Owens, Campbell Soup Company
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Unilever Launches Online, Open Innovation Space

Unilever has launched an online platform: “lighter and more sustainable packaging which will cut the weight, quantity and waste of our product packaging.”
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App Integrates Packaging, Augmented Reality

Lacta chocolate recently released a smart phone app that allows users to exchange personal messages.
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INSIGHTS! April 2012

More than half, 59% of shoppers state that seeing environmental claims on packaging positively impacts their behavior.
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Smart Phones Help Consumers Comparison Shop

Ownership of smart phones is rapidly approaching levels of traditional mobile phones.
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Track Your Bud

Budweiser has introduced “Track Your Bud”, a digital campaign integrated with packaging that will allow consumers to trace the origins of their beer to one of the company’s 12 US
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Best Retail Brands 2012

Retail giant Walmart maintains its number one position on Interbrand’s U.S. Most Valuable Retail Brands list for 2012. The Best Retail Brands report ranks the top 50 U.S. retail brands
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White Check Label Means More Whole Grain

General Mills is making it easier for shoppers to choose products with whole grain listed as their first ingredient. More than 50 cereals identified with a “white check” label have
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Beauty brands targeting younger faces

If it seems like girls are making an effort to look more mature at a younger age, there’s a reason for that-and beauty brands are ready to help them along.
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Infant Tylenol voluntarily recalled due to packaging

McNeil Consumer Healthcare made the move based on consumer complaints that the SimpleMeasure syringe is difficult to use.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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