Brand (re)New

Air Cork

February 13, 2012
By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
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Entenmann's Coffee

August 29, 2011
The baked goods company reclaims its heritage with a redesign of its coffee product line.
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Summer's Eve

August 3, 2011
The feminine hygiene brand uses a redesign to change how women talk about their bodies.
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Dr. Pepper Snapple Group's Single-Serve Bottle

July 6, 2011
The beverage company creates a consumer-preferred, proprietary bottle.
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Starmark Takes the Lead

June 6, 2011
The pet gear brand uses a redesign to reposition itself in the marketplace.
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Puma's "Clever Little Bag"

April 1, 2011
The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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COMBOS Mixes It Up

February 25, 2011
As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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EVR: A Rejuvenating Shift

January 28, 2011
From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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Dewars: The Newest Blend

October 5, 2010
The renowned whiskey brand unifies its portfolio with a flourish.
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Method: A Method-ical Redesign

September 1, 2010
Category innovation is on tap (once again) for this growing home and personal care company.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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