Brand (re)New

Me4Kidz: A Youthful Redesign

August 2, 2010
Despite being a small company in a large category, Me4Kidz has made a name for itself. However, after five and a half years, it was time to update the look and feel of the brand's identity.  
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Häagen Dazs: A Taste-Full Redesign

July 21, 2010
Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.
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Duane Reade redesign

May 25, 2010
Named after its first successful, full-service drugstore, located on Broadway between Duane and Reade Streets in Manhattan, Duane Reade is uniquely New York.
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Caribou Coffee redesign

April 12, 2010
By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
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A 'renu'ed competitive edge

March 19, 2010
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Calgon: Soaking in a New Look

February 17, 2010
After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.
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Minute Maid: Freshly squeezed design

December 9, 2009
By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
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Good Humor: Scooping Up Nostalgia

November 3, 2009
In existence since 1920, Good Humor wanted to bring back the magic behind the brand.

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Caution: Fresh Paint

August 31, 2009
After falling out of the public eye, Glidden underwent a redesign to recreate, rebuild and reestablish itself as a national brand.
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Let's Talk Turkey

August 3, 2009
To contemporize the brand’s image, Butterball updated its logo and packaging, making its products relevant year-round.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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