Brand (re)New

Me4Kidz: A Youthful Redesign

August 2, 2010
Despite being a small company in a large category, Me4Kidz has made a name for itself. However, after five and a half years, it was time to update the look and feel of the brand's identity.  
Read More

Häagen Dazs: A Taste-Full Redesign

July 21, 2010
Häagen Dazs hadn't updated their packaging in about five years, causing it to fall short of consumer expectations. The brand took this as an opportunity to contemporize its packaging and better call out the products’ benefits.
Read More

Duane Reade redesign

May 25, 2010
Named after its first successful, full-service drugstore, located on Broadway between Duane and Reade Streets in Manhattan, Duane Reade is uniquely New York.
Read More

Caribou Coffee redesign

April 12, 2010
By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
Read More

A 'renu'ed competitive edge

March 19, 2010
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
Read More

Calgon: Soaking in a New Look

February 17, 2010
After 60 plus years in the personal care market, Calgon decided to revamp its line to better appeal to the active consumer of today.
Read More

Minute Maid: Freshly squeezed design

December 9, 2009
By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
Read More

Good Humor: Scooping Up Nostalgia

November 3, 2009
In existence since 1920, Good Humor wanted to bring back the magic behind the brand.

Read More

Caution: Fresh Paint

August 31, 2009
After falling out of the public eye, Glidden underwent a redesign to recreate, rebuild and reestablish itself as a national brand.
Read More

Let's Talk Turkey

August 3, 2009
To contemporize the brand’s image, Butterball updated its logo and packaging, making its products relevant year-round.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png