June 26, 2009
Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co.,
a subsidiary of PepsiAmericas, to keep people healthy while travelling
on a plane, hence its original name: airforce Nutrisoda. Naturally, the
first beverage in the line was called Immune. Read More
June 4, 2009
Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.Read More
April 20, 2009
What started as a polite board game has evolved into an American favorite, recently gaining popularity on CD-ROM. Hasbro undertook a packaging refresh to reflect the brand’s evolving identity.By JenniferRead More
March 13, 2009
Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.
November 10, 2008
Our makeover column features dramatic rebranding initiatives where packaging is central to the strategy. This month, we look at a Wisconsin confection company.
September 11, 2008
Ethos Water continues to spread its wings with three new package sizes and an updated look and form.
August 12, 2008
Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.
July 1, 2008
Celebrating its 10th anniversary and record growth, Honest Tea unveils a new line-up of organic teas in redesigned PET bottles.
June 1, 2008
Lower priced, visual knock-offs of Elmer’s glue were hurting sales, until a dramatic redesign breathed new life into this venerable brand.
April 23, 2008
Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning. Read More