Brand (re)New

Nutrisoda: No longer an oxymoron

June 26, 2009
Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co., a subsidiary of PepsiAmericas, to keep people healthy while travelling on a plane, hence its original name: airforce Nutrisoda. Naturally, the first beverage in the line was called Immune.
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A recipe for success

June 4, 2009
Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

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Not your Grandfather's Parlor Game

April 20, 2009
What started as a polite board game has evolved into an American favorite, recently gaining popularity on CD-ROM. Hasbro undertook a packaging refresh to reflect the brand’s evolving identity.By Jennifer
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Don't call it a comeback

March 13, 2009
Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.
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Innocently Addictive

November 10, 2008
Our makeover column features dramatic rebranding initiatives where packaging is central to the strategy. This month, we look at a Wisconsin confection company.

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Brand New > Message in a Bottle

September 11, 2008
Ethos Water continues to spread its wings with three new package sizes and an updated look and form.
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Brand New> The Evolution of a Heritage Brand

August 12, 2008
Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.
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Let Them Drink Tea

July 1, 2008
Celebrating its 10th anniversary and record growth, Honest Tea unveils a new line-up of organic teas in redesigned PET bottles.

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Breaking with Tradition

June 1, 2008
Lower priced, visual knock-offs of Elmer’s glue were hurting sales, until a dramatic redesign breathed new life into this venerable brand.
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The Heat is On

April 23, 2008
Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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