Brand (re)New

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Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co., a subsidiary of PepsiAmericas, to keep people healthy while travelling on a plane, hence its original name: airforce Nutrisoda. Naturally, the first beverage in the line was called Immune.

Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

What started as a polite board game has evolved into an American favorite, recently gaining popularity on CD-ROM. Hasbro undertook a packaging refresh to reflect the brand’s evolving identity.By Jennifer

Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.

Ethos Water continues to spread its wings with three new package sizes and an updated look and form.

Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.

Lower priced, visual knock-offs of Elmer’s glue were hurting sales, until a dramatic redesign breathed new life into this venerable brand.

Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.