Brand Innovators

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When most people think of the Target brand, the image of a red and white bullseye often comes to mind. But Tim Murray, the company’s creative director and head of

It’s unlikely that Nadia Shouraboura’s fellow PhD candidates at Princeton would have imagined her moving on to a role where she’d be receiving photos from a man wearing an outfit

Five small but mighty startups.

When you’re targeting young adults, Rudy Wilson says, you quickly realize that trends are equally as important as understanding their behavior. “They love one thing one minute, hate something the

Now serving as vice president of store brands at The Great Atlantic and Pacific Tea Co. (A&P), Doug Palmer has made an indelible impression on a long and notable line-up

Ever feel like you’ve got a mountain to climb at work, and you’re wearing flip-flops? For Christine Mau, brand design director of family care brands at Kimberly-Clark, it’s a bit

With two young daughters of his own, Neil Grimmer, co-founder and chief innovation officer at The Nest Collective, saw the importance of healthy food for children even before starting

A brand name like Honest Tea requires a high level of transparency. And Seth Goldman, president and TeaEO of the company, designed the brand so it offers consumers just that.

Attending meetings in eerie Victorian buildings, sending communications in Old English and bringing mysterious groups of people together for invitation-only, underground events are ordinary occurrences for Tom Denyard. After all,

Let the stories of these six consumer packaged goods professionals-our BrandInnovators 2009-spur you on. In various roles, they’ve incorporated sustainability into package development, elevated design’s role in staid corporate settings, unified a portfolio through a redesign and created packaging that’s connected consumers with a fledgling brand. Their successes are a testament to keeping packaging at the forefront of brand marketing.