Brand Innovators

BrandInnovator 2010 > Seth Goldman, Honest Tea

June 2, 2010
A brand name like Honest Tea requires a high level of transparency. And Seth Goldman, president and TeaEO of the company, designed the brand so it offers consumers just that.
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BrandInnovator 2010 > Tom Denyard, Unilever UK Limited

June 2, 2010
Attending meetings in eerie Victorian buildings, sending communications in Old English and bringing mysterious groups of people together for invitation-only, underground events are ordinary occurrences for Tom Denyard. After all,
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BrandInnovators 2009

June 4, 2009
Let the stories of these six consumer packaged goods professionals-our BrandInnovators 2009-spur you on. In various roles, they’ve incorporated sustainability into package development, elevated design’s role in staid corporate settings, unified a portfolio through a redesign and created packaging that’s connected consumers with a fledgling brand. Their successes are a testament to keeping packaging at the forefront of brand marketing.
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BrandInnovators 2008

June 1, 2008
Welcome to BRANDPACKAGING’s BrandInnovators 2008. Culled from nominations and our own due diligence, this diverse group includes veteran multi-national marketers and designers, and scrappy entrepreneurs who’ve taken their talents on the road.

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BrandInnovators 2007

February 25, 2008
Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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