- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Curious how the Design Gallery process works? We'll tell you.
Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.
Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability.
Looking at the everday with a new perspective can create a brand breakthrough.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.
Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.
I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story