From the editor

The Distance Private Labels Have to Go

By Laura Zielinski
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Retail brands have made progress, but some still need to make the brand-consumer connection.


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Sign, Seal and Deliver Your Design Gallery Submissions

By Laura Zielinski
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Curious how the Design Gallery process works? We'll tell you.


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Congratulations to 2014's Brand Innovators

By Laura Zielinski
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Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.


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Give Them Something to Talk About with Sustainability

Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.
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Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
By Laura Zielinski
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 Looking at the everday with a new perspective can create a brand breakthrough. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
By Laura Zielinski
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Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.
By Laura Zielinski
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Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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Nothing But The Truth

Be honest when packaging and branding a product.
By Laura Zielinski
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Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Duck, Duck, Swan

By Laura Zielinski
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I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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Lapping Up Luxury

By Laura Zielinski
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What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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