From the editor

Sign, Seal and Deliver Your Design Gallery Submissions

July 1, 2014

Curious how the Design Gallery process works? We'll tell you.


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Congratulations to 2014's Brand Innovators

June 1, 2014

Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.


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Give Them Something to Talk About with Sustainability

Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.
April 1, 2014

Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
November 1, 2013

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.
April 1, 2013

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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Nothing But The Truth

Be honest when packaging and branding a product.
March 1, 2013

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Duck, Duck, Swan

February 1, 2013

I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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Lapping Up Luxury

November 1, 2012
What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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Good Enough to Eat

October 1, 2012

As brand professionals, we spend our days examining good-looking packaging. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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