From the editor

Give Them Something to Talk About with Sustainability

Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.
April 1, 2014

Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
November 1, 2013

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.
April 1, 2013

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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Nothing But The Truth

Be honest when packaging and branding a product.
March 1, 2013

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Duck, Duck, Swan

February 1, 2013

I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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Lapping Up Luxury

November 1, 2012
What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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Good Enough to Eat

October 1, 2012

As brand professionals, we spend our days examining good-looking packaging. 


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Brand Teamwork

July 24, 2012
Group projects in school could be a really good experience or a very bad one.
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Brand Book 2012

June 21, 2012
Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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