- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
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Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.
Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.
I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.
As brand professionals, we spend our days examining good-looking packaging.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Mutualism, by definition “how one species affects another for mutual benefit,” has gone from an abstract concept to a significant global trend in the last few years, and it is revolutionizing business and government models around the world. It speaks to the fact that we live in a world so interconnected that it is hyper-local and global at once, and our bonds with each other—and the planet—have morphed from the ‘singular’ relationship to the ‘plural’—and encompassing—mutualism.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.