From the editor

Lapping Up Luxury

By Laura Zielinski
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What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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Good Enough to Eat

By Laura Zielinski
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As brand professionals, we spend our days examining good-looking packaging. 


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Brand Teamwork

By Laura Zielinski
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Group projects in school could be a really good experience or a very bad one.
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Brand Book 2012

By Senna M. Shehadeh
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Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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Brand Innovators 2012

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Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
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Be Transparent

By Jennifer Acevedo
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It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
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Make It Matter

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The media landscape is awash in noise and clutter; your brand has a few fleeting seconds to make a connection. When you make an investment-whether it’s of your time or
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Battling it Out

By Pauline Hammerbeck
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As we went to press, we learned that Pepsi unveiled a new PET bottle made entirely of plant materials- besting Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the major CPG companies: They’re waking up to sustainability and making environmental commitments like never before.
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Why Less is More

By Jennifer Welbel
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The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.
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Not what's next, but what's important (this week)

By Jennifer Welbel
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A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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