From the editor
April 1, 2011
As we went to press, we learned that Pepsi unveiled a new
PET bottle made entirely of plant materials- besting
Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the
major CPG companies: They’re waking up to sustainability and making
environmental commitments like never before.
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March 2, 2011
The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.
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February 22, 2011
A look at the brand marketing and design stories that caught our attention this
week, with an eye on what's important, not just what's next.
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January 31, 2011
The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions.
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January 11, 2011
A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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December 2, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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November 17, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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November 12, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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November 5, 2010
If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects.
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November 5, 2010
Packaging that Sells inspires brands to reengage with greater meaning.
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