From the editor

The 95-decibel bag of chips

September 2, 2010
The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.
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Time for a Brand Refresh?

July 29, 2010
The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.
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Informed choice

May 10, 2010
Taking the toys out of happy meals? Let's just use nutrition labels instead.
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Not what's next, but what's important (this week)

May 4, 2010
People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.
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The grocery store next door

April 27, 2010
As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket,  one can't help but wonder how this will affect in-store marketing programs.

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Strange (and familiar) bedfellows

April 21, 2010
Business leaders and environmental activists never kept close quarters, until Walmart invited Al Gore to Bentonville to air The Inconvenient Truth.
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The 'hunt' for less packaging

April 1, 2010
Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.
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Somebody's watching me

March 23, 2010
Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.
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Packaging Wars

March 17, 2010
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
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Shoppers (still) call the shots

March 9, 2010
Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
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Multimedia

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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