From the editor

Not what's next, but what's important (this week)

December 2, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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Not what's next, but what's important (this week)

November 17, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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Not what's next, but what's important (this week)

November 12, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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It All Comes Down to Relevance

November 5, 2010
If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 
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Thoroughly Refreshed

November 5, 2010
Packaging that Sells inspires brands to reengage with greater meaning.
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The 95-decibel bag of chips

September 2, 2010
The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.
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Time for a Brand Refresh?

July 29, 2010
The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.
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Informed choice

May 10, 2010
Taking the toys out of happy meals? Let's just use nutrition labels instead.
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Not what's next, but what's important (this week)

May 4, 2010
People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.
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The grocery store next door

April 27, 2010
As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket,  one can't help but wonder how this will affect in-store marketing programs.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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