From the editor
September 2, 2010
The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.
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July 29, 2010
The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.
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May 10, 2010
Taking the toys out of happy meals? Let's just use nutrition labels instead.
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May 4, 2010
People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.
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April 27, 2010
As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket, one can't help but wonder how this will affect in-store marketing programs.
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April 21, 2010
Business leaders and environmental activists never kept close quarters, until Walmart invited Al Gore to Bentonville to air The Inconvenient Truth.
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April 1, 2010
Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.
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March 23, 2010
Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.
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March 17, 2010
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
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March 9, 2010
Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
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