Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.
Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.
Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.