From the editor

Not what's next, but what's important (this week)

People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.
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The grocery store next door

As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket,  one can't help but wonder how this will affect in-store marketing programs.

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Strange (and familiar) bedfellows

Business leaders and environmental activists never kept close quarters, until Walmart invited Al Gore to Bentonville to air The Inconvenient Truth.
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The 'hunt' for less packaging

Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.
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Somebody's watching me

Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.
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Packaging Wars

“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
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Shoppers (still) call the shots

Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
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'Pack' to the future

Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.
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Beautiful curves.

Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
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Risks, and rewards

When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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