From the editor

'Pack' to the future

March 5, 2010
Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.
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Beautiful curves.

March 1, 2010
Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
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Risks, and rewards

February 19, 2010
When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.
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Why now? Ask Facebook fans

February 10, 2010
Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.
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Where there's smoke there's fire

February 4, 2010
Can cigarette packaging alone affect whether or not a person will smoke?
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In bad taste

January 27, 2010
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
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DIYers at heart

January 22, 2010
People love making something with their own two hands. They just need the means in which to do it.
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If Not Consumers...

January 13, 2010
Don’t call them consumers. There are growing numbers of people who bristle at the very term.
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Dressed for success

December 18, 2009
It used to be pretty obvious which products were private label...
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Log cabin living.

December 8, 2009
Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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