From the editor

Somebody's watching me

March 23, 2010
Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.
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Packaging Wars

March 17, 2010
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
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Shoppers (still) call the shots

March 9, 2010
Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
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'Pack' to the future

March 5, 2010
Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.
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Beautiful curves.

March 1, 2010
Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
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Risks, and rewards

February 19, 2010
When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.
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Why now? Ask Facebook fans

February 10, 2010
Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.
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Where there's smoke there's fire

February 4, 2010
Can cigarette packaging alone affect whether or not a person will smoke?
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In bad taste

January 27, 2010
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
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DIYers at heart

January 22, 2010
People love making something with their own two hands. They just need the means in which to do it.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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