From the editor

Why now? Ask Facebook fans

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Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.
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Where there's smoke there's fire

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Can cigarette packaging alone affect whether or not a person will smoke?
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In bad taste

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Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
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DIYers at heart

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People love making something with their own two hands. They just need the means in which to do it.
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If Not Consumers...

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Don’t call them consumers. There are growing numbers of people who bristle at the very term.
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Dressed for success

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It used to be pretty obvious which products were private label...
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Log cabin living.

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Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
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The whole package

“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.
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The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?
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Save Me From Myself

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Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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