From the editor

If Not Consumers...

January 13, 2010
Don’t call them consumers. There are growing numbers of people who bristle at the very term.
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Dressed for success

December 18, 2009
It used to be pretty obvious which products were private label...
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Log cabin living.

December 8, 2009
Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
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The whole package

November 9, 2009
“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.
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Innovation(!)

November 5, 2009
The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?
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Save Me From Myself

November 3, 2009
Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.
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And the award goes to…

October 27, 2009
Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.
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#PTS09

October 20, 2009
We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.
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Where's the heart?

October 2, 2009
In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.
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Sensitivity can have its pitfalls

September 28, 2009
Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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