From the editor

Risks, and rewards

When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.
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Why now? Ask Facebook fans

Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.
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Where there's smoke there's fire

Can cigarette packaging alone affect whether or not a person will smoke?
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In bad taste

Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
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DIYers at heart

People love making something with their own two hands. They just need the means in which to do it.
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If Not Consumers...

Don’t call them consumers. There are growing numbers of people who bristle at the very term.
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Dressed for success

It used to be pretty obvious which products were private label...
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Log cabin living.

Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
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The whole package

“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.
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The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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