From the editor

In bad taste

January 27, 2010
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
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DIYers at heart

January 22, 2010
People love making something with their own two hands. They just need the means in which to do it.
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If Not Consumers...

January 13, 2010
Don’t call them consumers. There are growing numbers of people who bristle at the very term.
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Dressed for success

December 18, 2009
It used to be pretty obvious which products were private label...
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Log cabin living.

December 8, 2009
Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
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The whole package

November 9, 2009
“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.
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November 5, 2009
The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?
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Save Me From Myself

November 3, 2009
Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.
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And the award goes to…

October 27, 2009
Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.
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October 20, 2009
We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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