From the editor

Where's the heart?

October 2, 2009
In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.
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Sensitivity can have its pitfalls

September 28, 2009
Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.
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No one is immune

September 15, 2009
When images of Apple's new Snow Leopard packaging were leaked this summer, many doubted they were legitimate because they seemed so...unApple.
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Come Together. Right Now.

August 31, 2009
Brand owners dominated the retail-brand relationship in the 80s and 90s, whereas this last decade has had retailers at the helm.
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Something To Believe In

July 15, 2009
Back in 2004, you couldn’t walk into a room or turn on the TV without seeing that little yellow wristband.
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The New Normal

June 26, 2009
My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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