As we went to press, we learned that Pepsi unveiled a new
PET bottle made entirely of plant materials- besting
Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the
major CPG companies: They’re waking up to sustainability and making
environmental commitments like never before.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.