The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions.
If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects.
The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.