From the editor

Stores: A Survival Guide

By Pauline Hammerbeck
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The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions. 
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Not what's next, but what's important (this week)

By Jennifer Welbel
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A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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Not what's next, but what's important (this week)

By Jennifer Welbel
No Comments
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
Read More

Not what's next, but what's important (this week)

No Comments
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
Read More

Not what's next, but what's important (this week)

By Pauline Hammerbeck
No Comments
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
Read More

It All Comes Down to Relevance

By Pauline Hammerbeck
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If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 
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Thoroughly Refreshed

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Packaging that Sells inspires brands to reengage with greater meaning.
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The 95-decibel bag of chips

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The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.
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Time for a Brand Refresh?

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The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.
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Informed choice

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Taking the toys out of happy meals? Let's just use nutrition labels instead.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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