From the editor

Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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Stores: A Survival Guide

The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions. 
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Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
Read More

Not what's next, but what's important (this week)

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
Read More

Not what's next, but what's important (this week)

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
Read More

Not what's next, but what's important (this week)

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
Read More

It All Comes Down to Relevance

If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 
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Thoroughly Refreshed

Packaging that Sells inspires brands to reengage with greater meaning.
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The 95-decibel bag of chips

The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.
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Time for a Brand Refresh?

The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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