From the editor

Save Me From Myself

Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.
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And the award goes to…

Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.
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We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.
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Where's the heart?

In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.
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Sensitivity can have its pitfalls

Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.
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No one is immune

When images of Apple's new Snow Leopard packaging were leaked this summer, many doubted they were legitimate because they seemed so...unApple.
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Come Together. Right Now.

Brand owners dominated the retail-brand relationship in the 80s and 90s, whereas this last decade has had retailers at the helm.
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Something To Believe In

Back in 2004, you couldn’t walk into a room or turn on the TV without seeing that little yellow wristband.
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The New Normal

My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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