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REGIONAL> Bomb Lager

November 9, 2011

Bomb Lager is committed to building a brand that embodies artistic expression and creativity.


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GLOBAL> Tuaca Liqueurs

November 8, 2011
Heat-sensitive ink changes color when liquer is perfectly chilled.
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USA > Angry Birds snacks

November 3, 2011
Healthy Food Brands has debuted a line of fruit snacks and gummies based on Rovio Entertainment’s global gaming phenomenon Angry Birds. Squawk!
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GLOBAL> Ivory Soap

October 31, 2011
P&G unveils a new look for its oldest brand
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USA + Canada > Coke goes 'Arctic' white

October 25, 2011
Coke turns 1.4 billion red cans "Arctic white" to support the polar bear this holiday season.
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UK > Shaken Udder

October 21, 2011
Lifestyle milkshake brand Shaken Udder is seeing significant sales growth in a whimsical new bottle.
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India> Cobra Beer

October 20, 2011
A redesign of iconic Indian brand Cobra Beer emphasizes its premium positioning
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USA> PERT Plus

October 20, 2011
PERT Plus 2-in-1 shampoo is being relaunched as the simple all-family choice amid a congested hair products aisle

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USA > Little Duck Organics

October 20, 2011
Little Duck Organics redesigns its freeze-dried fruit snacks for the "four feet and under crowd."
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USA> Valspar

October 19, 2011
Innovation comes to the spray paint aisle in the form of an easy-to-use can
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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