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UK > Kallo

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Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.
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USA> Plantation raw sugar

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Natural sugar brings packaging  innovation to category
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UK > Absolut White

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Absolut collaborates with UK retailer Selfridges for a white Christmas.
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USA> Blackwood Pet Food

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Premium pet food redesign aims to inform consumer with front-of-pack nutrition info.

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GLOBAL > S. Pellegrino

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Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.
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USA > Farmer's Garden by Vlasic

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Farmer's Garden by Vlasic is a new line of artisanal pickles packaged in mason jars.
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Global > Cutty Sark

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Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements.
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USA > Guinness Black Lager

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Guinness & Co. introduces a new beer type to its family of stout beers, Guinness Black Lager.
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USA > Maybelline New York

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In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection.
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USA > Diet Coke

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Just in time for fall, Diet Coke is launching a limited-edition can.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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