Just Out

UK > Kallo

October 18, 2011
Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.
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USA> Plantation raw sugar

October 14, 2011
Natural sugar brings packaging  innovation to category
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UK > Absolut White

October 13, 2011
Absolut collaborates with UK retailer Selfridges for a white Christmas.
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USA> Blackwood Pet Food

October 11, 2011
Premium pet food redesign aims to inform consumer with front-of-pack nutrition info.

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GLOBAL > S. Pellegrino

October 11, 2011
Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.
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USA > Farmer's Garden by Vlasic

October 11, 2011
Farmer's Garden by Vlasic is a new line of artisanal pickles packaged in mason jars.
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Global > Cutty Sark

October 10, 2011
Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements.
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USA > Guinness Black Lager

August 24, 2011
Guinness & Co. introduces a new beer type to its family of stout beers, Guinness Black Lager.
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USA > Maybelline New York

August 17, 2011
In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection.
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USA > Diet Coke

August 16, 2011
Just in time for fall, Diet Coke is launching a limited-edition can.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

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May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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