Just Out

UK > Kallo

Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.
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USA> Plantation raw sugar

Natural sugar brings packaging  innovation to category
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UK > Absolut White

Absolut collaborates with UK retailer Selfridges for a white Christmas.
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USA> Blackwood Pet Food

Premium pet food redesign aims to inform consumer with front-of-pack nutrition info.

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GLOBAL > S. Pellegrino

Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.
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USA > Farmer's Garden by Vlasic

Farmer's Garden by Vlasic is a new line of artisanal pickles packaged in mason jars.
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Global > Cutty Sark

Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements.
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USA > Guinness Black Lager

Guinness & Co. introduces a new beer type to its family of stout beers, Guinness Black Lager.
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USA > Maybelline New York

In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection.
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USA > Diet Coke

Just in time for fall, Diet Coke is launching a limited-edition can.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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