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UK > Kallo

October 18, 2011
Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.
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USA> Plantation raw sugar

October 14, 2011
Natural sugar brings packaging  innovation to category
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UK > Absolut White

October 13, 2011
Absolut collaborates with UK retailer Selfridges for a white Christmas.
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USA> Blackwood Pet Food

October 11, 2011
Premium pet food redesign aims to inform consumer with front-of-pack nutrition info.

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GLOBAL > S. Pellegrino

October 11, 2011
Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.
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USA > Farmer's Garden by Vlasic

October 11, 2011
Farmer's Garden by Vlasic is a new line of artisanal pickles packaged in mason jars.
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Global > Cutty Sark

October 10, 2011
Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements.
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USA > Guinness Black Lager

August 24, 2011
Guinness & Co. introduces a new beer type to its family of stout beers, Guinness Black Lager.
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USA > Maybelline New York

August 17, 2011
In celebration of the 40th anniversary of its Great Lash mascara, Maybelline New York is introducing a limited-edition collection.
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USA > Diet Coke

August 16, 2011
Just in time for fall, Diet Coke is launching a limited-edition can.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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