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USA > Kitchens of Africa

May 11, 2011
Looking to introduce the cuisine of Africa to the rest of the world, Jainaba Jeng-a native of The Gambia-launched a range of African-inspired simmer sauces and jerk marinades.
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Multinational > Mr. Bubble

April 29, 2011
To celebrate Mr. Bubble’s 50th anniversary, the brand is introducing an updated Mr. Bubble character.
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UK > V Water

April 28, 2011
A functional water brand acquired by PepsiCo in 2008, V Water has been relaunched under the SoBe brand.
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USA > Clif Family Winery

April 20, 2011
The Clif Family Winery introduces its new Climber Pouch-a portable, flexible package that can hold the equivalent of two 750ml bottles of wine.
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USA > Stonefire Authentic Flatbreads

April 18, 2011
International Fabulous Flats has rebranded as Stonefire Authentic Flatbreads, a strategy to better reflect the brand's authenticity and diverse product offerings.
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Chicago > Old Style Beer

April 12, 2011
To celebrate Old Style Beer's 61-year partnership with the Chicago Cubs, Old Style is launching a new campaign that features limited-edition bottles.
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USA > Purina ONE beyOnd

April 11, 2011
Purina One raises the pet food bar with its newest brand, beyOnd.
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USA > AriZona Beverages' CocoZona

April 8, 2011
AriZona Beverages introduces CocoZona, 100 percent pure coconut water.
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USA > Pampers Kandoo Corner Buddy

April 6, 2011
Pampers Kandoo introduces its redesigned line of personal care products for children.
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Continental United States > Wrigley's MyExtra Gum

March 29, 2011
Wrigley introduces its first-ever custom package, MyExtra.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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