Just Out

USA > Diet Coke

February 18, 2011
In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld.
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Multinational > Numi Organic Tea

February 1, 2011
Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. 
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UK > The Food Doctor

January 28, 2011
Looking to shift its brand identity from functional products to more of a lifestyle proposition, The Food Doctor redesigned its packaging.
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USA & Canada > Jones Soda

January 25, 2011
Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 
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USA > Chobani

January 21, 2011
Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids.
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USA & Canada > Sailor Jerry Rum

January 20, 2011
To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. 
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Multinational > Absolut Elyx

January 17, 2011
Absolut debuts its first high-end vodka, Absolut Elyx. 
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USA > Jelly Belly

January 13, 2011
Vegetables never tasted so good thanks to Jelly Belly’s new Peas & Carrots Mix.
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Multinational > Starbucks

January 12, 2011
In honor of Starbucks' 40th anniversary, the company introduces a new brand identity.
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USA > Frito-Lay

January 7, 2011
Frito-Lay North America is introducing reformulated products made with all natural ingredients.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

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Brand Packaging Magazine

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April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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