Just Out

USA > Diet Coke

In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld.
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Multinational > Numi Organic Tea

Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. 
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UK > The Food Doctor

Looking to shift its brand identity from functional products to more of a lifestyle proposition, The Food Doctor redesigned its packaging.
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USA & Canada > Jones Soda

Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 
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USA > Chobani

Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids.
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USA & Canada > Sailor Jerry Rum

To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. 
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Multinational > Absolut Elyx

Absolut debuts its first high-end vodka, Absolut Elyx. 
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USA > Jelly Belly

Vegetables never tasted so good thanks to Jelly Belly’s new Peas & Carrots Mix.
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Multinational > Starbucks

In honor of Starbucks' 40th anniversary, the company introduces a new brand identity.
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USA > Frito-Lay

Frito-Lay North America is introducing reformulated products made with all natural ingredients.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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