Just Out

Regional USA > Tropicana Tropolis

December 20, 2010
Tropicana is testing a new portable kids snack, Tropicana Tropolis-a smooth blend of squeezable fruit that is packaged in a colorful pouch.
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Multinational > Heineken

December 15, 2010
Designed to make its brand more cohesive, Heineken introduces a new global bottle design. 
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USA > Kraft Macaroni & Cheese

December 13, 2010
Kraft Foods introduces a new visual identity for its Macaroni & Cheese packaging. 
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USA > Trident Vitality

December 9, 2010
Trident launches its newest range of sugar-free gum, Trident Vitality.
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New Zealand > Hellers

December 7, 2010
Since first opening in 1985, Hellers has transformed itself from a small, family business to New Zealand’s  -leading producer of sausages, bacon and ham. 
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USA & Canada > Seattle's Best Coffee

December 6, 2010
Seattle’s Best Coffee, part of Starbucks Corporation, is changing the coffee category with its new “level” system.
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USA > Calle Azul

December 3, 2010
Sam’s Club introduces its first premium private brand tequila.
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USA > Jeff Koons for Kiehl's

December 2, 2010
Kiehl’s is collaborating with neo-pop artist Jeff Koons on a limited-edition Crème de Corps Holiday Collection. 
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Multinational > M/Mink

November 24, 2010
In collaboration with creative partnership M/M, Stockholm-based fragrance house Byredo launched its newest perfume, M/MINK.
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Multinational > Infinium

November 23, 2010
Samuel Adams and the Bavarian State Brewery Weihenstephan joined forces to launch Infinium, an innovative champagne-like beer.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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