Just Out

Regional USA > Tropicana Tropolis

Tropicana is testing a new portable kids snack, Tropicana Tropolis-a smooth blend of squeezable fruit that is packaged in a colorful pouch.
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Multinational > Heineken

Designed to make its brand more cohesive, Heineken introduces a new global bottle design. 
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USA > Kraft Macaroni & Cheese

Kraft Foods introduces a new visual identity for its Macaroni & Cheese packaging. 
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USA > Trident Vitality

Trident launches its newest range of sugar-free gum, Trident Vitality.
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New Zealand > Hellers

Since first opening in 1985, Hellers has transformed itself from a small, family business to New Zealand’s  -leading producer of sausages, bacon and ham. 
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USA & Canada > Seattle's Best Coffee

Seattle’s Best Coffee, part of Starbucks Corporation, is changing the coffee category with its new “level” system.
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USA > Calle Azul

Sam’s Club introduces its first premium private brand tequila.
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USA > Jeff Koons for Kiehl's

Kiehl’s is collaborating with neo-pop artist Jeff Koons on a limited-edition Crème de Corps Holiday Collection. 
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Multinational > M/Mink

In collaboration with creative partnership M/M, Stockholm-based fragrance house Byredo launched its newest perfume, M/MINK.
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Multinational > Infinium

Samuel Adams and the Bavarian State Brewery Weihenstephan joined forces to launch Infinium, an innovative champagne-like beer.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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