Just Out

USA > naeve

November 23, 2010
Look closely-this is not a bottle of alcohol. It’s actually naeve, spring and iceberg water from Main Brook Waterworks. 
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UK > Brylcreem Paste

November 18, 2010
Brylcreem, the Sara Lee-owned line of hair styling products for men, launches its newest addition, Brylcreem Paste in a limited-edition cricket ball pack. 
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Multinational > Dove Large Bars

November 17, 2010
In addition to two new flavor combinations, Dove is introducing a new mold and package design for its large bars. 
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Australia > W. Wagtail wine

November 16, 2010
South Australian winery Longview Vineyards' new sparkling W.Wagtail wine.  
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Multinational > THE Vins

November 15, 2010
In response to the number of young consumers that view French wines as expensive, specialty items, Gourmet Passions introduces THE Vins with labels meant to make the collection approachable. 
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UK > Benjoy

November 11, 2010
Inspired by her fussy and messy son, Michelle Daniells created Benjoy-a line of nutritious children’s snacks that are served in an anti-spill “Munchcup.” 
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UK > Mii

November 5, 2010
Mii is the first make-up brand developed by Gerrard International, a distributor to beauty salons and spas. 
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USA > Paul Frank-Designed Nestlé Crunch Bar

November 3, 2010
Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. 
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Regional USA > Scotts Natural Tube-Free bath tissue

November 2, 2010
Kimberly Clark introduces Scotts Natural Tube-Free bath tissue, the first toilet paper in the US without the cardboard tube. 
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Multinational > Antigua Cruz Tequila

November 1, 2010
To increase differentiation in the competitive tequila market, Antigua Cruz Tequila redesigned its structural and graphic packaging. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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