Just Out

USA > naeve

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Look closely-this is not a bottle of alcohol. It’s actually naeve, spring and iceberg water from Main Brook Waterworks. 
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UK > Brylcreem Paste

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Brylcreem, the Sara Lee-owned line of hair styling products for men, launches its newest addition, Brylcreem Paste in a limited-edition cricket ball pack. 
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Multinational > Dove Large Bars

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In addition to two new flavor combinations, Dove is introducing a new mold and package design for its large bars. 
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Australia > W. Wagtail wine

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South Australian winery Longview Vineyards' new sparkling W.Wagtail wine.  
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Multinational > THE Vins

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In response to the number of young consumers that view French wines as expensive, specialty items, Gourmet Passions introduces THE Vins with labels meant to make the collection approachable. 
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UK > Benjoy

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Inspired by her fussy and messy son, Michelle Daniells created Benjoy-a line of nutritious children’s snacks that are served in an anti-spill “Munchcup.” 
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UK > Mii

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Mii is the first make-up brand developed by Gerrard International, a distributor to beauty salons and spas. 
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USA > Paul Frank-Designed Nestlé Crunch Bar

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Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. 
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Regional USA > Scotts Natural Tube-Free bath tissue

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Kimberly Clark introduces Scotts Natural Tube-Free bath tissue, the first toilet paper in the US without the cardboard tube. 
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Multinational > Antigua Cruz Tequila

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To increase differentiation in the competitive tequila market, Antigua Cruz Tequila redesigned its structural and graphic packaging. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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