Just Out

Lipton Tea & Honey

February 1, 2013

Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.


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Ommegang Brewery

February 1, 2013

Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers.


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New Purina Be Happy dog and cat food launches with feel-good philosophy

November 1, 2012

Be Happy, launched July 2012, is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. 


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New herbal tea takes over cities around the world

November 1, 2012
In/Fusion, an herbal tea recently launched at the WE LOVE GREEN music festival in Paris, is marketed as a natural beverage that is both tasty and stylish with a blast of freshness and well-being.
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Tough look for new men’s skincare line

November 1, 2012
Ernest Supplies new men’s skincare products, available in the U.S. and Japan, are made in the U.S. and are 100-percent natural, inspiring Miloby Ideasystem to start fresh and have the brand feel like it was meant to be a part of a man’s daily life.
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Shure ultra-premium headphones turn to MiresBall for design needs

November 1, 2012
Packaging, by Mires Ball, for the new line of Shure open-back headphones has a minimalist, refined feel reflective of the ultra-premium nature of the products.
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Dive into new Dove promotional packages

November 1, 2012
The challenge with the recently released series of promotional packages and shelf trays for the Dove Body Wash product line was to create a cohesive look across different product choices, each with its own distinctive color and graphic, while clearly communicating the Dove brand.
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Isaac Mizrahi launches his first fragrance for women

November 1, 2012
Isaac Mizrahi, fashion designer, TV personality and businessman, celebrates his love of women with the creation of a new fragrance, FABULOUS, which recently launched.
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Dove Advanced Care gets new look

October 1, 2012

Casa Rex has developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market. 


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Payless ShoeSource expands to bath and body products

October 1, 2012

Already a team for producing beauty products, Payless ShoeSource again partners with Maesa to work on bath and body products including body lotions and body mists, sold exclusively at Payless stores. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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