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Europe > L'eau rouge

October 28, 2010
L’eau rouge introduces its herbal health drink in 170ml resealable cans.
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New Zealand > DB Export

October 27, 2010
In honor of the brand’s 50th anniversary, DB Export has redesigned its family of beers. 
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USA > Replenish

October 20, 2010
The new, reusable household cleaner by Replenish is as easy as, “Flip, Mix, Clean.”
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USA > Stonyfield

October 19, 2010
Stonyfield introduces the first yogurt cup made from plants.
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USA > Campbell's Soup

October 18, 2010
With fall in full force, Campbell’s introduces two limited-edition varieties of its classic tomato soup-Sun-Ripened Yellow Tomato and Harvest Orange Tomato.
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USA > Scarrots

October 15, 2010
Emulating traditional junk food marketing tactics, A Bunch of Carrot Farmers, led by Bolthouse Farms, launched the “Eat ‘Em like Junk Food” campaign to rebrand baby carrots. 
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USA, West Coast > Fresh & Easy Simmer Sauces

October 14, 2010
Inspired by recipes from around the world, Fresh & Easy Neighborhood Market (Tesco’s US chain) has introduced a line of country-specific Simmer Sauces.
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Multinational > Ila Spa

October 13, 2010
Ila, a natural skincare company, introduces new packaging for its first line of hotel amenities.
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Multinational > Xbox

October 12, 2010
Xbox has introduced redesigned packaging to mark the launch of the new Kinect product program, the updated Xbox 360 and its corresponding accessories. 
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Regional U.S.A. > Muscle Milk

October 7, 2010
Just in time for college football season, Muscle Milk debuts eight collegiate-themed bottles. 
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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