Just Out

Multinational > Tequila Herradura

October 6, 2010
To celebrate Tequila Herradura’s 140th anniversary, Casa Herradura is introducing redesigned packaging.
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UK > Elmlea

October 5, 2010
Unilever’s dairy cream alternative, Elmlea has relaunched with product-focused packaging designed to appeal to consumers as fresh and modern. 
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U.S.A > Sierra Mist

October 4, 2010
Responding to consumer demand for more natural products, Sierra Mist re-launched as Sierra Mist Natural. 
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U.S.A. > Wheat Thins Stix

October 1, 2010
Wheat Thins launches its latest product, Wheat Thins Stix, in new, user-friendly packaging. 
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Regional U.S.A > SmartWater

September 30, 2010
Glaceau’s famed SmartWater is now available in 1L glass bottles.
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U.S.A. > Wisk

September 29, 2010
Looking to strengthen its brand voice, Wisk relaunched its detergent with a new design and formula. 
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Multinational > Issey Miyake Evian Bottle

September 28, 2010
For the fourth consecutive year, Evian is launching a limited edition, designer glass bottle-this year designed by Issey Miyake.
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Multinational > Crabtree & Evelyn

September 27, 2010
Inspired by Florence’s prized Iris rhizome, Crabtree & Evelyn launched its newest fragrance, Iris. 
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NYC and Calif. > Tequila Avión

September 24, 2010
No, it’s not just on Entourage, and yes, it is a real product. 
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South Africa > Bob's Your Uncle

September 23, 2010
South African winery Boer & Brit has launched Bob’s Your Uncle, a Cabernet/Merlot blend housed in 550mL brown beer bottles, complete with a crown cap.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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