Just Out

Multinational > Tequila Herradura

To celebrate Tequila Herradura’s 140th anniversary, Casa Herradura is introducing redesigned packaging.
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UK > Elmlea

Unilever’s dairy cream alternative, Elmlea has relaunched with product-focused packaging designed to appeal to consumers as fresh and modern. 
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U.S.A > Sierra Mist

Responding to consumer demand for more natural products, Sierra Mist re-launched as Sierra Mist Natural. 
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U.S.A. > Wheat Thins Stix

Wheat Thins launches its latest product, Wheat Thins Stix, in new, user-friendly packaging. 
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Regional U.S.A > SmartWater

Glaceau’s famed SmartWater is now available in 1L glass bottles.
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U.S.A. > Wisk

Looking to strengthen its brand voice, Wisk relaunched its detergent with a new design and formula. 
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Multinational > Issey Miyake Evian Bottle

For the fourth consecutive year, Evian is launching a limited edition, designer glass bottle-this year designed by Issey Miyake.
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Multinational > Crabtree & Evelyn

Inspired by Florence’s prized Iris rhizome, Crabtree & Evelyn launched its newest fragrance, Iris. 
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NYC and Calif. > Tequila Avión

No, it’s not just on Entourage, and yes, it is a real product. 
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South Africa > Bob's Your Uncle

South African winery Boer & Brit has launched Bob’s Your Uncle, a Cabernet/Merlot blend housed in 550mL brown beer bottles, complete with a crown cap.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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