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USA > Joss Vodka

February 8, 2010
Four years in the making, Joss Vodka has finally made its debut in packaging that reflects the contents’ quality. Meaning, “to be merry and fair,” Joss was created to appeal to young professionals between the ages of 24 and 35 as a simple, yet stylish beverage.
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Canada > Pan-Sear Selects

February 5, 2010
When the economy took a turn for the worse, High Liner Foods predicted that consumers would be eating at home more – but still be looking for restaurant quality foods.
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USA > Annie's salad dressing

February 3, 2010
Annie’s salad dressings have been defined by their unique illustrations, but, over the years, haven’t maintained a consistent look.
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Australia > Schweppes Vintage

February 3, 2010
Calling out the historical and iconic nature of the brand, Schweppes has introduced limited-edition packaging for its classic mixers: Soda Water, Tonic Water, Dry Ginger Ale and Lemonade. The bottles feature artwork from the Schweppes archives, which contains artwork from the 1920s to 1950s.
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USA > Coca-Cola Olympic Games-themed cans

February 2, 2010
Designed to heighten the spirit and excitement of the 2010 Olympic Winter Games, Coca-Cola launched a collection of limited-edition cans and fridge packs featuring silhouettes inspired by four Olympic sports.
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USA > Honest Kombucha

February 2, 2010
Honest's new, functional drink features a lively, colorful graphic in the center of each bottle to reflect the product’s description as “Live, Organic & Raw.”
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Spain > Hommu

February 2, 2010
Hommu offers a line of decorative accessories for the home and a collection of certified organic cotton clothing for children, from newborns to three-year-olds.
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USA > Red Leight

February 1, 2010
Described as a drink “perfect for Hollywood celebrity bashes,” Red Leight Rosé bottles’ distinctive feature is its closure.
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USA > Kimchi Blue

February 1, 2010
When Urban Outfitters decided to expand its Kimchi Blue product line into fragrances and cosmetics, it wanted the packaging to be upscale and feminine, but also industrial and rough looking.
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Multinational > Prism eyewear

February 1, 2010
Designed to look as if they’ve been carved from glass or crystals, Prism Eyewear cases are made for those who consider glasses an important aesthetic accessory.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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