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Nonalcoholic adult beverage ZEO sparkles on shelves

“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer. 


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Sky High Rye soars onto shelves

Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12oz cans from Rexam. 


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Repackaging of mouth-watering nspa Fruit collection of skincare products

nspa Fruit is a range of luscious fruity body scrubs, lotions, and shower and bath gels created by the experts at Nirvana Spa in the UK. 


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Dow Design puts sparkle back into L&P branding

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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RTD iced teas pour onto the scene

A new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W. 


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New rum hits shelves just in time to boost Halloween spirits

Pumpkin Face Rum, a new line of ultra premium rum imported from the Dominican Republic, packaged in pumpkin-shaped bottles designed by Flowdesign and launched in September, encourages consumers to “celebrate the pumpkin.”


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Bulleit Bourbon gears up for two new products

Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. 


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Growler garners award recognition

Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has won a place in the 2012 Communication Arts Design Annual, part of the Communication Arts Design Competition for creativity in graphic design. 


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Dog product line fetches packaging design awards

Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.


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New design helps sales soar for men’s personal care products

Innisfree, one of South Korea’s first all-natural beauty brands, has seen a 300 percent increase in men’s sales since the May launch of Forest for Men, with a package design by Duffy & Partners.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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