- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer.
Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12oz cans from Rexam.
nspa Fruit is a range of luscious fruity body scrubs, lotions, and shower and bath gels created by the experts at Nirvana Spa in the UK.
Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.
A new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W.
Pumpkin Face Rum, a new line of ultra premium rum imported from the Dominican Republic, packaged in pumpkin-shaped bottles designed by Flowdesign and launched in September, encourages consumers to “celebrate the pumpkin.”
Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line.
Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has won a place in the 2012 Communication Arts Design Annual, part of the Communication Arts Design Competition for creativity in graphic design.
Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.
Innisfree, one of South Korea’s first all-natural beauty brands, has seen a 300 percent increase in men’s sales since the May launch of Forest for Men, with a package design by Duffy & Partners.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction. In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.
Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story