Just Out

Nonalcoholic adult beverage ZEO sparkles on shelves

October 1, 2012

“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer. 


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Sky High Rye soars onto shelves

October 1, 2012

Continuing the move of craft beer to aluminum cans, Sky High Rye from Arcadia Ales has launched its West Coast-style Pale Ale in 12oz cans from Rexam. 


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Repackaging of mouth-watering nspa Fruit collection of skincare products

October 1, 2012

nspa Fruit is a range of luscious fruity body scrubs, lotions, and shower and bath gels created by the experts at Nirvana Spa in the UK. 


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Dow Design puts sparkle back into L&P branding

October 1, 2012

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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RTD iced teas pour onto the scene

October 1, 2012

A new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W. 


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New rum hits shelves just in time to boost Halloween spirits

October 1, 2012

Pumpkin Face Rum, a new line of ultra premium rum imported from the Dominican Republic, packaged in pumpkin-shaped bottles designed by Flowdesign and launched in September, encourages consumers to “celebrate the pumpkin.”


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Bulleit Bourbon gears up for two new products

October 1, 2012

Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. 


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Growler garners award recognition

October 1, 2012

Brownstein Group’s beer package design for Passion Vines Wine & Spirit Company has won a place in the 2012 Communication Arts Design Annual, part of the Communication Arts Design Competition for creativity in graphic design. 


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Dog product line fetches packaging design awards

October 1, 2012

Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.


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New design helps sales soar for men’s personal care products

October 1, 2012

Innisfree, one of South Korea’s first all-natural beauty brands, has seen a 300 percent increase in men’s sales since the May launch of Forest for Men, with a package design by Duffy & Partners.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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