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USA > New French Bakery

January 29, 2010
To get ahead of the competition during difficult times, New French Bakery commissioned a package redesign.
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Canada > La Seduction Eau de Parfum

January 29, 2010
When Canada’s premier lingerie retailer decided to launch its first fragrance, it knew the brand would have to reflect the store’s sexy, yet sophisticated repute.
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Multinational > Neil Young Archives

January 21, 2010
The packaging for the Neil Young Archives, Volume 1 was designed as a time capsule of Young’s work and personal experiences from 1963 to 1972.
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UK > Front Row

January 20, 2010
Targeting young, fashion savvy consumers, Front Row by Charles Worthington turns hair care products into decorative accessories through its peel-off packaging.
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USA > Cocktail cube

January 20, 2010
When Beam Global Spirits & Wine, Inc. decided to add two new flavors to its Cocktail Cube product line, it realized it would need to redesign its current product offering to unify the brand.
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Multinational> Nike (PRODUCT)RED shoelaces

January 19, 2010
Nike has partnered with (RED), an organization dedicated to raising awareness and funds to help eliminate AIDS in Africa, to introduce Nike (PRODUCT)RED shoelaces.
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USA > Petrol

January 19, 2010
Petrol is a vitamin-enhanced drink for dogs that is positioned as an alternative to water.
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Australia > Mainland cheese

January 18, 2010
For better product differentiation and taste appeal, the Mainland brand underwent a redesign, putting the focus on…its cheeses.
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USA > Tums

January 18, 2010
The rise of private label resulted in Tums losing volume, so the brand looked to new packaging to increase shelf impact, create differentiation and make up the loss.
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Multinational > Paul Smith Evian bottle

January 15, 2010
For the third year in a row, Evian is launching a limited edition designer glass bottle.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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