When the Eukanuba research revealed that cat owners react differently to pet food packaging than dog owners, the brand decided to instate a redesign that would create an emotional connection between the packaging and shoppers.
The jug format for laundry detergents can often lead to overdosing and messy spills. That’s why Method created a super-compact, ultra concentrated detergent with a pump design for precise dosing directly into the washing machine.
As premium vodka brands continue to push growth in the spirits category, Sam’s Club private label brand Member’s Mark launches a product to compete in the upscale segment. With the goal of driving club member loyalty, Rue 33 vodka features a design reminiscent of premium vodka and wine packaging.