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USA > Moshi alarm clocks

January 15, 2010
Alarm clocks aren’t always the easiest to work. Buttons can be hard to see in the dark, text can be hard to read or the alarm can be difficult to turn off.
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Multinational > Dell netbooks

January 14, 2010
As an alternative to molded paper pulp, foams and corrugate, Dell has begun using bamboo to package its Dell Inspiron Mini 10 and 10v netbooks.
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USA > Liquid Wrench

January 14, 2010
In addition to reformulating its lubricants, oils and sprays to be more effective, Liquid Wrench has repackaged its product line to be more shopper-friendly.
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Multinational > Eukanuba Cat food

January 13, 2010
When the Eukanuba research revealed that cat owners react differently to pet food packaging than dog owners, the brand decided to instate a redesign that would create an emotional connection between the packaging and shoppers.
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US/Canada > Method laundry detergent

January 11, 2010
The jug format for laundry detergents can often lead to overdosing and messy spills. That’s why Method created a super-compact, ultra concentrated detergent with a pump design for precise dosing directly into the washing machine.
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USA > First Aid Beauty skincare

January 11, 2010
Highlighting the brand’s tagline, “For the Life of Your Skin,” First Aid Beauty’s (FAB) new skincare line features a life preserver symbol in the logo.
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USA > Rue 33 vodka

January 10, 2010
As premium vodka brands continue to push growth in the spirits category, Sam’s Club private label brand Member’s Mark launches a product to compete in the upscale segment. With the goal of driving club member loyalty, Rue 33 vodka features a design reminiscent of premium vodka and wine packaging.
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Multinational > Ballantine's Finest Scotch whisky

January 6, 2010
At a bar or nightclub, liquor bottles may be difficult to see, or differentiate from others. Thus, Chivas Brothers created the Ballantine’s Finest Scotch whisky bottle, featuring a graphic equalizer.
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Multinational > Plantation Reserve Sugar

January 5, 2010
The West Indies Sugar & Trading Company Ltd. has launched new packaging for its Plantation Reserve Sugar featuring a cube structure to stand out against other sugar brands on shelves.
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USA > Corzo tequila

January 5, 2010
Luxury tequila brand Corzo has made its bottles holiday-friendly with the addition of a customizable metal label.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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