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USA > Lightlife frozen entrees

December 15, 2009
Expanding into the frozen foods category, Lightlife Foods realized it would need a new look to command shelf presence and provide consumers with taste appeal. Unlike its refrigerated offerings, which showcase a white background, the new packaging displays a warm, yellow background.
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USA > Orgain

December 15, 2009
To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.
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Multinational > Coca-Cola PlantBottle

December 15, 2009
Working toward its goal of producing two billion special PET plastic bottles by the end of 2010, Coca-Cola began introducing its PlantBottle into select markets in November.
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Multinational > Conjure cognac

December 15, 2009
In collaboration with his production company, Disturbing Tha Peace, and cognac producer Birkedal Hartmann, rapper Chris “Ludacris” Bridges has introduced Conjure cognac.
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USA > Fresh Selections

November 18, 2009
With the knowledge that food safety is an increasing concern for consumers, Kroger introduced its own traceable line of fresh salads.
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Multinational > Hardys Nottage Hill

November 12, 2009
By using a high-grade card material and upscale typography and graphics, Constellation was able to create a premium wine brand to fit consumers’ needs at home.
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Multinational > Absolut Flavor of the Tropics

November 10, 2009
Absolut debuts its newest exotic vodka flavor: Absolut Flavor Of The Tropics. The limited edition bottle is available for six months exclusively at duty free/travel retail stores.
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USA > Raw Water

November 10, 2009
According to the US government, bottled water does not need to bear a nutritional label if it contains 100 percent spring water that is pure, natural, untouched and untreated.
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USA > Holiday 2009 Kleenex ovals

November 10, 2009
Last year, Kimberly-Clark’s oval Kleenex packaging was filled with festive, sparkling designs. To reflect the tone of 2009, this year’s holiday packaging plays on a more nostalgic, traditional theme.
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Multinational > Ella dairy products

November 3, 2009
When it comes to low-fat dairy products, the Ella brand wanted to try something totally different.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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