Just Out

USA > Lightlife frozen entrees

December 15, 2009
Expanding into the frozen foods category, Lightlife Foods realized it would need a new look to command shelf presence and provide consumers with taste appeal. Unlike its refrigerated offerings, which showcase a white background, the new packaging displays a warm, yellow background.
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USA > Orgain

December 15, 2009
To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.
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Multinational > Coca-Cola PlantBottle

December 15, 2009
Working toward its goal of producing two billion special PET plastic bottles by the end of 2010, Coca-Cola began introducing its PlantBottle into select markets in November.
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Multinational > Conjure cognac

December 15, 2009
In collaboration with his production company, Disturbing Tha Peace, and cognac producer Birkedal Hartmann, rapper Chris “Ludacris” Bridges has introduced Conjure cognac.
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USA > Fresh Selections

November 18, 2009
With the knowledge that food safety is an increasing concern for consumers, Kroger introduced its own traceable line of fresh salads.
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Multinational > Hardys Nottage Hill

November 12, 2009
By using a high-grade card material and upscale typography and graphics, Constellation was able to create a premium wine brand to fit consumers’ needs at home.
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Multinational > Absolut Flavor of the Tropics

November 10, 2009
Absolut debuts its newest exotic vodka flavor: Absolut Flavor Of The Tropics. The limited edition bottle is available for six months exclusively at duty free/travel retail stores.
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USA > Raw Water

November 10, 2009
According to the US government, bottled water does not need to bear a nutritional label if it contains 100 percent spring water that is pure, natural, untouched and untreated.
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USA > Holiday 2009 Kleenex ovals

November 10, 2009
Last year, Kimberly-Clark’s oval Kleenex packaging was filled with festive, sparkling designs. To reflect the tone of 2009, this year’s holiday packaging plays on a more nostalgic, traditional theme.
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Multinational > Ella dairy products

November 3, 2009
When it comes to low-fat dairy products, the Ella brand wanted to try something totally different.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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