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UK > Porkinson Banger sausage

Kerry Foods has reintroduced The Porkinson Banger sausage brand with new packaging.
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Multinational > D-Night

Carlsberg Baltic, the creator of D-Light beer mixes, has created a new range of beer and spirits drinks called D-Night.
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UK > Cadbury Retro packaging

Cadbury Fudge was originally launched in 1948. Cadbury Curly Wurly in 1971. And Cadbury Freddo in 1973. Because these brands first debuted decades ago, their packaging was redesigned to better reflect the nostalgia consumers have for them.
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USA > Bright Air Lasting Impressions

Some might call it impossible to create a quality air freshener to compete with the leading national brands, and retail it at a dollar store price-point.
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USA > Naked Juice reNEWabottle

To reduce its global footprint, Naked Juice has introduced the Naked reNEWabottle, made from 100 percent post-consumer recycled plastic.
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USA > Kellogg's Corn Flakes with a Touch of Honey

Kellogg’s not only introduced Kellogg’s Corn Flakes with a Touch of Honey, it also made the new product’s packaging bilingual.
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Italy > Santal Smoothies

Parmalat has launched Santal Smoothies in Italy. Made with more than 99 percent fruit, the smoothies are available in peach-raspberry and tropical fruits flavors.
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Spain, Argentina > 1854 herbs & spices

The 1854 herbs & spices brand has created a premium line consisting of 10 tins.
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USA > Crystal Light multiserve

The goal of the Crystal Light multiserve redesign was to give the packaging a more modern, contemporary look using clean, refreshing graphics.
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USA > Session Black

In early July, Full Sail Brewing celebrated its tenth anniversary as an employee-owned brewery, launching Session Black Premium Dark Lager to mark the occasion.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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