We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.
Belgian chocolate maker Leonidas has launched a new Mickey Mouse-themed product. And not only are the chocolates molded to resemble Mickey Mouse, but the packaging enables him to come to life … or at least his tail.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.