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USA > Snickers King Size bar

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We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.
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USA > Audiovox EarBudeez

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Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.
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UK > Anchor Squirty Cream

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Anchor Squirty Cream has undergone a redesign to make its packaging more entertaining for consumers.
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Argentina > Skip

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To keep black and white clothes as vibrant as possible, the Skip brand introduced Skip Perfect Black and Skip Perfect White powder detergent.
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Switzerland > Andreas Caminada delicacies

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Once upon a time, there were 19 Andreas Caminada delicacies packaged in colorful fairy tale-enhanced boxes…
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UK > Lakeland

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Kitchen and housewares retailer Lakeland was looking for greener packaging that would also reinvent traditional packaging design.
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Canada > Mom to Be

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Vivatas Woman has introduced Mom to Be multi-vitamin supplements for pregnant and breastfeeding women.
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Vietnam > Xtra energy drink & TeaFres Herbal tea

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Following trends among young, urban Vietnamese consumers looking for healthy beverages or energy drinks, ICP has launched Xtra energy drinks and TeaFres Herbal ready-to-drink teas.
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Spain > Code Egg chocolate

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Chocolate artist Rubén Álvarez has created a limited-edition chocolate Huevo Código, or Code Egg, made to resemble real eggs.
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Multinational > Leonidas Mickey Mouse box

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Belgian chocolate maker Leonidas has launched a new Mickey Mouse-themed product. And not only are the chocolates molded to resemble Mickey Mouse, but the packaging enables him to come to life … or at least his tail.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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