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USA > Snickers King Size bar

October 28, 2009
We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.
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USA > Audiovox EarBudeez

October 28, 2009
Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.
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UK > Anchor Squirty Cream

August 31, 2009
Anchor Squirty Cream has undergone a redesign to make its packaging more entertaining for consumers.
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Argentina > Skip

August 31, 2009
To keep black and white clothes as vibrant as possible, the Skip brand introduced Skip Perfect Black and Skip Perfect White powder detergent.
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Switzerland > Andreas Caminada delicacies

August 31, 2009
Once upon a time, there were 19 Andreas Caminada delicacies packaged in colorful fairy tale-enhanced boxes…
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UK > Lakeland

August 31, 2009
Kitchen and housewares retailer Lakeland was looking for greener packaging that would also reinvent traditional packaging design.
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Canada > Mom to Be

August 31, 2009
Vivatas Woman has introduced Mom to Be multi-vitamin supplements for pregnant and breastfeeding women.
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Vietnam > Xtra energy drink & TeaFres Herbal tea

August 31, 2009
Following trends among young, urban Vietnamese consumers looking for healthy beverages or energy drinks, ICP has launched Xtra energy drinks and TeaFres Herbal ready-to-drink teas.
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Spain > Code Egg chocolate

August 31, 2009
Chocolate artist Rubén Álvarez has created a limited-edition chocolate Huevo Código, or Code Egg, made to resemble real eggs.
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Multinational > Leonidas Mickey Mouse box

August 31, 2009
Belgian chocolate maker Leonidas has launched a new Mickey Mouse-themed product. And not only are the chocolates molded to resemble Mickey Mouse, but the packaging enables him to come to life … or at least his tail.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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