Just Out

USA > Snickers King Size bar

October 28, 2009
We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.
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USA > Audiovox EarBudeez

October 28, 2009
Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.
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UK > Anchor Squirty Cream

August 31, 2009
Anchor Squirty Cream has undergone a redesign to make its packaging more entertaining for consumers.
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Argentina > Skip

August 31, 2009
To keep black and white clothes as vibrant as possible, the Skip brand introduced Skip Perfect Black and Skip Perfect White powder detergent.
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Switzerland > Andreas Caminada delicacies

August 31, 2009
Once upon a time, there were 19 Andreas Caminada delicacies packaged in colorful fairy tale-enhanced boxes…
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UK > Lakeland

August 31, 2009
Kitchen and housewares retailer Lakeland was looking for greener packaging that would also reinvent traditional packaging design.
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Canada > Mom to Be

August 31, 2009
Vivatas Woman has introduced Mom to Be multi-vitamin supplements for pregnant and breastfeeding women.
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Vietnam > Xtra energy drink & TeaFres Herbal tea

August 31, 2009
Following trends among young, urban Vietnamese consumers looking for healthy beverages or energy drinks, ICP has launched Xtra energy drinks and TeaFres Herbal ready-to-drink teas.
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Spain > Code Egg chocolate

August 31, 2009
Chocolate artist Rubén Álvarez has created a limited-edition chocolate Huevo Código, or Code Egg, made to resemble real eggs.
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Multinational > Leonidas Mickey Mouse box

August 31, 2009
Belgian chocolate maker Leonidas has launched a new Mickey Mouse-themed product. And not only are the chocolates molded to resemble Mickey Mouse, but the packaging enables him to come to life … or at least his tail.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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