Just Out

USA > Snickers King Size bar

We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.
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USA > Audiovox EarBudeez

Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.
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UK > Anchor Squirty Cream

Anchor Squirty Cream has undergone a redesign to make its packaging more entertaining for consumers.
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Argentina > Skip

To keep black and white clothes as vibrant as possible, the Skip brand introduced Skip Perfect Black and Skip Perfect White powder detergent.
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Switzerland > Andreas Caminada delicacies

Once upon a time, there were 19 Andreas Caminada delicacies packaged in colorful fairy tale-enhanced boxes…
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UK > Lakeland

Kitchen and housewares retailer Lakeland was looking for greener packaging that would also reinvent traditional packaging design.
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Canada > Mom to Be

Vivatas Woman has introduced Mom to Be multi-vitamin supplements for pregnant and breastfeeding women.
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Vietnam > Xtra energy drink & TeaFres Herbal tea

Following trends among young, urban Vietnamese consumers looking for healthy beverages or energy drinks, ICP has launched Xtra energy drinks and TeaFres Herbal ready-to-drink teas.
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Spain > Code Egg chocolate

Chocolate artist Rubén Álvarez has created a limited-edition chocolate Huevo Código, or Code Egg, made to resemble real eggs.
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Multinational > Leonidas Mickey Mouse box

Belgian chocolate maker Leonidas has launched a new Mickey Mouse-themed product. And not only are the chocolates molded to resemble Mickey Mouse, but the packaging enables him to come to life … or at least his tail.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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