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Korea > Imperial 15 Limited Edition whisky

August 31, 2009
Pernod Ricard Korea launched Imperial 15 Limited Edition whisky in celebration of the brand’s 15th anniversary.
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USA > GoGo squeeZ

August 31, 2009
Gone are the days of sticky fingers and messy snacking, thanks to new GoGo squeeZ applesauce. Originally created for NASA astronauts, GoGo squeeZ has been repositioned for kids with a squeezable, resealable pouch design for on-the-go snacking. The new 100 percent fruit, no added sugar range of applesauce includes packaging graphics that focus on key product benefits and flavor differentiation.
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USA > Lucini Italia dressings

August 31, 2009
Although it’s normally a necessity on salads, dressing often gets a bad rap for being unhealthy. But Lucini Italia’s new line of artisan vinaigrettes is out to change that misconception.
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USA > Live Young Forever water

August 31, 2009
Live Young Forever Health and Wellness (LYF) has introduced Live Young Forever Citrus vitamin-enhanced water in 16oz aluminum bottles. The bottles employ high quality graphics using the same printing process as aluminum cans.
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USA > Propel

August 31, 2009
In order to be more eco-friendly, Propel bottles have dropped 33 percent of their plastic packaging, compared with the previous 500mL bottle, and 30 percent of their label material.
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USA > Scotch-Brite

August 31, 2009
Along with the introduction of Scotch-Brite’s new line of sustainable cleaning products comes greener packaging.
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USA > Via Roma

August 31, 2009
A&P, the national supermarket chain, has launched a retail brand called Via Roma to give consumers authentic Italian food-so it only makes sense that the packaging be authentically Italian, too.
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USA > I Can't Believe It's Not Butter! Cooking & Baking sticks

August 31, 2009
Unilever has created a healthier alternative to butter with the launch of its I Can’t Believe It’s Not Butter! Cooking & Baking sticks.
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USA > Conserve cleaning supplies

August 31, 2009
Baumgartens has introduced environmentally friendly Conserve cleaning supplies that do not contain water.
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USA > Quilted Northern

August 31, 2009
In honor of Breast Cancer Awareness Month in October, Quilted Northern Soft and Strong bath tissue will be appearing in pink packaging to benefit Susan G. Komen for the Cure.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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