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Canada > Silver Hills

August 3, 2009
After more than 10 years with the same packaging, Silver Hills Bakery opted for a redesign. Because it offers a healthful bread product, the company wanted its packaging to reflect the brand’s wholesome benefits while possessing shelf presence.
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UK > Brylcreem haircare

August 3, 2009
Aimed at an exclusively male audience between the ages of 16 and 25, Brylcreem hair care products have been redesigned. The packaging was designed to protect the product while making it easy to use.
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Russia > Redd's beer

August 3, 2009
SABMiller RUS, a subsidiary of SABMiller plc, has redesigned its Redd’s beer brand to better fit its female audience. The two new varieties, Velvet Fire and Dark Passion, feature feminine colors and designs to reflect the brand’s target audience: young females between the ages of 18 and 24.
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Multinational > Oriflame Dancing Lady Eau de Toilette

August 3, 2009
Oriflame Cosmetics has introduced Dancing Lady Eau de Toilette, featuring transparent glass packaging reminiscent of a fragrant orchid.
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Japan > Coca-Cola Plus Catechin

August 3, 2009
Designed for women trying to lead healthier lifestyles, No-Calorie Coca-Cola Plus Catechin is providing a “plus” to Japanese consumers.
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UK > Pringles Limited Edition cans

August 3, 2009
Just in time for the popular summer tennis season, Pringles has launched tennis-themed “Clay” and “Grass” court packaging designs.
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USA > Monster Import

August 3, 2009
Monster’s new energy drink is filled in The Netherlands and imported to the United States for sale-hence the product’s name: Monster Import. The beverage’s taste is similar to Monster’s original energy drink, but tweaked for those with more of a European palate.
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USA > Nike SB Blue Lobster Dunk sneakers

August 3, 2009
Through an exclusive deal with Nike, Concepts stores debuted Nike SB Blue Lobster Dunk sneakers in collectible packaging. After a viral marketing campaign warned Boston locals of “dangerous” creatures in the water, with blogs and fake scientific research supporting the claims, the Blue Lobster Dunk shoes were revealed.
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USA > Febreze Sport Workout Odor Eliminator

August 3, 2009
Everyone knows that exercise is good for you. Unfortunately, working out often leads to…odor. To eliminate such odors from shoes and apparel, Procter & Gamble created Febreze Sport Workout Odor Eliminator.
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USA > World's Best Cat Litter

August 3, 2009
After realizing its packaging wasn’t reflecting the premium cat litter it was selling, World’s Best Cat Litter decided to change things up, redesigning its logo, packaging, website and even introducing new product line names.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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