Just Out
August 3, 2009
After more than 10 years with the same packaging, Silver Hills Bakery
opted for a redesign. Because it offers a healthful bread product, the
company wanted its packaging to reflect the brand’s wholesome benefits
while possessing shelf presence.
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August 3, 2009
Aimed at an exclusively male audience between the ages of 16 and 25,
Brylcreem hair care products have been redesigned. The packaging was
designed to protect the product while making it easy to use.
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August 3, 2009
SABMiller RUS, a subsidiary of SABMiller plc, has redesigned its Redd’s
beer brand to better fit its female audience. The two new varieties, Velvet
Fire and Dark Passion, feature feminine colors and designs to reflect
the brand’s target audience: young females between the ages of 18 and
24.
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August 3, 2009
Oriflame Cosmetics has introduced Dancing Lady Eau de Toilette, featuring transparent glass packaging reminiscent of a fragrant orchid.
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August 3, 2009
Designed for women trying to lead healthier lifestyles, No-Calorie Coca-Cola Plus Catechin is providing a “plus” to Japanese consumers.
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August 3, 2009
Just in time for the popular summer tennis season, Pringles has
launched tennis-themed “Clay” and “Grass” court packaging designs.
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August 3, 2009
Monster’s new energy drink is filled in The Netherlands and imported to
the United States for sale-hence the product’s name: Monster Import.
The beverage’s taste is similar to Monster’s original energy drink, but
tweaked for those with more of a European palate.
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August 3, 2009
Through an exclusive deal with Nike, Concepts stores debuted Nike SB
Blue Lobster Dunk sneakers in collectible packaging. After a viral
marketing campaign warned Boston locals of “dangerous” creatures in the
water, with blogs and fake scientific research supporting the claims,
the Blue Lobster Dunk shoes were revealed.
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August 3, 2009
Everyone knows that exercise is good for you. Unfortunately, working out often leads to…odor. To eliminate such odors from shoes and apparel, Procter & Gamble created Febreze Sport Workout Odor Eliminator.
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August 3, 2009
After realizing its packaging wasn’t reflecting the premium cat litter
it was selling, World’s Best Cat Litter decided to change things up,
redesigning its logo, packaging, website and even introducing new
product line names.
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