After more than 10 years with the same packaging, Silver Hills Bakery
opted for a redesign. Because it offers a healthful bread product, the
company wanted its packaging to reflect the brand’s wholesome benefits
while possessing shelf presence.
SABMiller RUS, a subsidiary of SABMiller plc, has redesigned its Redd’s
beer brand to better fit its female audience. The two new varieties, Velvet
Fire and Dark Passion, feature feminine colors and designs to reflect
the brand’s target audience: young females between the ages of 18 and
Monster’s new energy drink is filled in The Netherlands and imported to
the United States for sale-hence the product’s name: Monster Import.
The beverage’s taste is similar to Monster’s original energy drink, but
tweaked for those with more of a European palate.
Through an exclusive deal with Nike, Concepts stores debuted Nike SB
Blue Lobster Dunk sneakers in collectible packaging. After a viral
marketing campaign warned Boston locals of “dangerous” creatures in the
water, with blogs and fake scientific research supporting the claims,
the Blue Lobster Dunk shoes were revealed.
Everyone knows that exercise is good for you. Unfortunately, working out often leads to…odor. To eliminate such odors from shoes and apparel, Procter & Gamble created Febreze Sport Workout Odor Eliminator.
After realizing its packaging wasn’t reflecting the premium cat litter
it was selling, World’s Best Cat Litter decided to change things up,
redesigning its logo, packaging, website and even introducing new
product line names.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.