Just Out

Canada > Silver Hills

After more than 10 years with the same packaging, Silver Hills Bakery opted for a redesign. Because it offers a healthful bread product, the company wanted its packaging to reflect the brand’s wholesome benefits while possessing shelf presence.
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UK > Brylcreem haircare

Aimed at an exclusively male audience between the ages of 16 and 25, Brylcreem hair care products have been redesigned. The packaging was designed to protect the product while making it easy to use.
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Russia > Redd's beer

SABMiller RUS, a subsidiary of SABMiller plc, has redesigned its Redd’s beer brand to better fit its female audience. The two new varieties, Velvet Fire and Dark Passion, feature feminine colors and designs to reflect the brand’s target audience: young females between the ages of 18 and 24.
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Multinational > Oriflame Dancing Lady Eau de Toilette

Oriflame Cosmetics has introduced Dancing Lady Eau de Toilette, featuring transparent glass packaging reminiscent of a fragrant orchid.
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Japan > Coca-Cola Plus Catechin

Designed for women trying to lead healthier lifestyles, No-Calorie Coca-Cola Plus Catechin is providing a “plus” to Japanese consumers.
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UK > Pringles Limited Edition cans

Just in time for the popular summer tennis season, Pringles has launched tennis-themed “Clay” and “Grass” court packaging designs.
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USA > Monster Import

Monster’s new energy drink is filled in The Netherlands and imported to the United States for sale-hence the product’s name: Monster Import. The beverage’s taste is similar to Monster’s original energy drink, but tweaked for those with more of a European palate.
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USA > Nike SB Blue Lobster Dunk sneakers

Through an exclusive deal with Nike, Concepts stores debuted Nike SB Blue Lobster Dunk sneakers in collectible packaging. After a viral marketing campaign warned Boston locals of “dangerous” creatures in the water, with blogs and fake scientific research supporting the claims, the Blue Lobster Dunk shoes were revealed.
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USA > Febreze Sport Workout Odor Eliminator

Everyone knows that exercise is good for you. Unfortunately, working out often leads to…odor. To eliminate such odors from shoes and apparel, Procter & Gamble created Febreze Sport Workout Odor Eliminator.
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USA > World's Best Cat Litter

After realizing its packaging wasn’t reflecting the premium cat litter it was selling, World’s Best Cat Litter decided to change things up, redesigning its logo, packaging, website and even introducing new product line names.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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