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USA > Tic Tac

In order to reduce its carbon footprint, Ferrero U.S.A. has integrated new, flexible and recyclable polypropylene packaging for its entire line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And don’t worry. The brand still retains its signature rattle, but with a softer, more muted tone.
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USA > SunChips

It wasn’t enough for Frito-Lay, a division of PepsiCo., to launch a “better-for-you” snack for consumers; it wanted to make the snack’s packaging environmentally friendly, too.
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Argentina > Rexona Invisible

Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots.
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USA > Microsoft mouse

As most consumer electronics brands are adopting the idea of packaging products to make them more “touchable” and accessible to shoppers, Microsoft has unveiled packaging that intentionally keeps its new mouse device out of reach.
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USA > Cumberland Farms

Cumberland Farms, a chain of 600 convenience stores in 11 states in the Northeast, debuted a new identity and packaging as part of a new concept store launch in Farmington, Conn.
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USA > Great Value

Walmart began a rollout of new U.S. packaging for its Great Value brand in March, part of a re-launch to capitalize on increasing consumer interest in private labels.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

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Jan/Feb 2015

The January/February 2015 issue examines the New Age of Package Printing. You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

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