Just Out

USA > Tic Tac

June 26, 2009
In order to reduce its carbon footprint, Ferrero U.S.A. has integrated new, flexible and recyclable polypropylene packaging for its entire line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And don’t worry. The brand still retains its signature rattle, but with a softer, more muted tone.
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USA > Target up & up

June 26, 2009
After realizing the untapped potential of its store brand products (thanks to an audit) Target decided to relaunch its own brand as up & up.
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USA > Miller Lite taste protector

June 26, 2009
MillerCoors has found a new way to “protect” its Miller Lite bottles and cans.
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USA > SunChips

June 26, 2009
It wasn’t enough for Frito-Lay, a division of PepsiCo., to launch a “better-for-you” snack for consumers; it wanted to make the snack’s packaging environmentally friendly, too.
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Argentina > Rexona Invisible

June 4, 2009
Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots.
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UK > Innocent Veg Pots

June 4, 2009
Innocent started making smoothies nine years ago to make it easier for people to get more fruit into their lives.
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Germany > Neudorff organic fertilizers

June 4, 2009
Just in time for spring, plant care brand Neudorff is offering its organic fertilizers in two new stylish and attractive dosing bottles.
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USA > Microsoft mouse

June 4, 2009
As most consumer electronics brands are adopting the idea of packaging products to make them more “touchable” and accessible to shoppers, Microsoft has unveiled packaging that intentionally keeps its new mouse device out of reach.
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USA > Cumberland Farms

June 4, 2009
Cumberland Farms, a chain of 600 convenience stores in 11 states in the Northeast, debuted a new identity and packaging as part of a new concept store launch in Farmington, Conn.
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USA > Great Value

June 4, 2009
Walmart began a rollout of new U.S. packaging for its Great Value brand in March, part of a re-launch to capitalize on increasing consumer interest in private labels.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

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Brand Packaging Magazine

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April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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