In order to reduce its carbon footprint, Ferrero U.S.A. has integrated
new, flexible and recyclable polypropylene packaging for its entire
line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And
don’t worry. The brand still retains its signature rattle, but with a
softer, more muted tone.
Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots.
As most consumer electronics brands are adopting the idea of packaging
products to make them more “touchable” and accessible to shoppers,
Microsoft has unveiled packaging that intentionally keeps its new mouse
device out of reach.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.