Just Out

USA > Tic Tac

June 26, 2009
In order to reduce its carbon footprint, Ferrero U.S.A. has integrated new, flexible and recyclable polypropylene packaging for its entire line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And don’t worry. The brand still retains its signature rattle, but with a softer, more muted tone.
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USA > Target up & up

June 26, 2009
After realizing the untapped potential of its store brand products (thanks to an audit) Target decided to relaunch its own brand as up & up.
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USA > Miller Lite taste protector

June 26, 2009
MillerCoors has found a new way to “protect” its Miller Lite bottles and cans.
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USA > SunChips

June 26, 2009
It wasn’t enough for Frito-Lay, a division of PepsiCo., to launch a “better-for-you” snack for consumers; it wanted to make the snack’s packaging environmentally friendly, too.
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Argentina > Rexona Invisible

June 4, 2009
Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots.
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UK > Innocent Veg Pots

June 4, 2009
Innocent started making smoothies nine years ago to make it easier for people to get more fruit into their lives.
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Germany > Neudorff organic fertilizers

June 4, 2009
Just in time for spring, plant care brand Neudorff is offering its organic fertilizers in two new stylish and attractive dosing bottles.
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USA > Microsoft mouse

June 4, 2009
As most consumer electronics brands are adopting the idea of packaging products to make them more “touchable” and accessible to shoppers, Microsoft has unveiled packaging that intentionally keeps its new mouse device out of reach.
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USA > Cumberland Farms

June 4, 2009
Cumberland Farms, a chain of 600 convenience stores in 11 states in the Northeast, debuted a new identity and packaging as part of a new concept store launch in Farmington, Conn.
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USA > Great Value

June 4, 2009
Walmart began a rollout of new U.S. packaging for its Great Value brand in March, part of a re-launch to capitalize on increasing consumer interest in private labels.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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