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USA > SmartFood

Frito-Lay’s new SmartFood popcorn clusters are housed in single-serve pouches in a carton with perforated sides (for easy pantry access) in an effort to target women, who, research revealed, prefer convenient, portioned packaging for their snacks.

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USA > Pepsi throwback

Pepsi is rolling out new versions of two of its most popular brands. The company is launching Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with sugar (instead
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Eastern Europe > Orient Emporium Tea

RC Cola International is launching its Orient Emporium Tea brand in 25cL slim cans featuring an intricate Asiatic design.
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The Netherlands > Bronx

When shoe company Bronx undertook an ambitious rebranding, packaging was center stage. The refresh centered on the insight that, for its customers, there is a different shoe for every day, and every mood.
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The Netherlands > Fruit Lab juices and smoothies

The Fruit Lab markets juices and smoothies to those with a passion for fruit, with the products packaged in a 250mL PET bottle that mimics the shape of a laboratory flask.
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Multinational > Lise Watier Cosmetiques Desirable fragrance

Lise Watier Cosmetiques, known for daring, innovative beauty products, launched its Desirable fragrance in an elegant, sophisticated bottle.
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UK > Heinz Curry Herbal & Chili Curry Herbal Ketchup

Heinz's Curry Herbal Ketchup and Chili Curry Herbal Ketchup are housed in 700mL blow-molded bottles, whose design allows consumers to enjoy every last drop.
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USA > Redi-Measure brown sugar

Imperial Sugar Company has introduced Redi-Measure light brown sugar in packaging that came out of consumer insight work by the company.
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USA > Flavrz

The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess.
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USA > Sprite Green

Sprite Green has launched in a sleek 8.5oz aluminum bottle designed to appeal to active young adults.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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