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USA > SmartFood

April 20, 2009
Frito-Lay’s new SmartFood popcorn clusters are housed in single-serve pouches in a carton with perforated sides (for easy pantry access) in an effort to target women, who, research revealed, prefer convenient, portioned packaging for their snacks.

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USA > Pepsi throwback

April 20, 2009
Pepsi is rolling out new versions of two of its most popular brands. The company is launching Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with sugar (instead
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Eastern Europe > Orient Emporium Tea

March 13, 2009
RC Cola International is launching its Orient Emporium Tea brand in 25cL slim cans featuring an intricate Asiatic design.
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The Netherlands > Bronx

March 13, 2009
When shoe company Bronx undertook an ambitious rebranding, packaging was center stage. The refresh centered on the insight that, for its customers, there is a different shoe for every day, and every mood.
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The Netherlands > Fruit Lab juices and smoothies

March 13, 2009
The Fruit Lab markets juices and smoothies to those with a passion for fruit, with the products packaged in a 250mL PET bottle that mimics the shape of a laboratory flask.
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Multinational > Lise Watier Cosmetiques Desirable fragrance

March 13, 2009
Lise Watier Cosmetiques, known for daring, innovative beauty products, launched its Desirable fragrance in an elegant, sophisticated bottle.
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UK > Heinz Curry Herbal & Chili Curry Herbal Ketchup

March 13, 2009
Heinz's Curry Herbal Ketchup and Chili Curry Herbal Ketchup are housed in 700mL blow-molded bottles, whose design allows consumers to enjoy every last drop.
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USA > Redi-Measure brown sugar

March 13, 2009
Imperial Sugar Company has introduced Redi-Measure light brown sugar in packaging that came out of consumer insight work by the company.
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USA > Flavrz

March 13, 2009
The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess.
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USA > Sprite Green

March 13, 2009
Sprite Green has launched in a sleek 8.5oz aluminum bottle designed to appeal to active young adults.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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