Just Out

USA > Nestle Glowelle

Launching Glowelle-a so-called “beauty juice”-in upscale department stores, Nestle needed packaging that would convey a high-end positioning.
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USA > Tableaux

Tableaux is a lifestyle wine brand anchored around the idea of everyday accessibility.

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USA > Pint-sized Miller Lite

Miller Lite is testing a 16oz aluminum pint bottle throughout much of the Midwest and South through the end of the year, focusing on the convenience retail channel.

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USA > Evian Les Petits

Evian is encouraging sugar-wary parents to send their kids back to school with Evian Les Petits

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UK > Sainsbury's SO Organic Wild Rocket

Compostable film keeps salad fresh and crisp

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UK > Mr. Kipling cake bites

It's a piece of cake

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Australia > 12 inches

Packaging goes to great lengths

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Japan > Oi Och Matscha ready-to-drink green tea

An innovative 275mL PET bottle that contains natural water and a cap that holds matcha green tea powder.
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UK > Brita reusable watter bottle

With bottled water still taking a hit from environmentalists, Brita teamed up with designer Orla Kierly to introduce a trendy, and green, 500mL reusable water bottle.
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UK > Nurture Growing Baby Follow-On Milk

H.J. Heinz Company recently relaunched its Nurture Growing Baby Follow-On Milk product in a rigid paperboard carton.
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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