Just Out

USA > Nestle Glowelle

January 13, 2009
Launching Glowelle-a so-called “beauty juice”-in upscale department stores, Nestle needed packaging that would convey a high-end positioning.
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USA > Tableaux

November 10, 2008
Tableaux is a lifestyle wine brand anchored around the idea of everyday accessibility.

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USA > Pint-sized Miller Lite

November 10, 2008
Miller Lite is testing a 16oz aluminum pint bottle throughout much of the Midwest and South through the end of the year, focusing on the convenience retail channel.

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USA > Evian Les Petits

November 10, 2008
Evian is encouraging sugar-wary parents to send their kids back to school with Evian Les Petits

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UK > Sainsbury's SO Organic Wild Rocket

November 10, 2008
Compostable film keeps salad fresh and crisp

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UK > Mr. Kipling cake bites

November 10, 2008
It's a piece of cake

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Australia > 12 inches

November 10, 2008
Packaging goes to great lengths

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Japan > Oi Och Matscha ready-to-drink green tea

September 11, 2008
An innovative 275mL PET bottle that contains natural water and a cap that holds matcha green tea powder.
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UK > Brita reusable watter bottle

September 11, 2008
With bottled water still taking a hit from environmentalists, Brita teamed up with designer Orla Kierly to introduce a trendy, and green, 500mL reusable water bottle.
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UK > Nurture Growing Baby Follow-On Milk

September 11, 2008
H.J. Heinz Company recently relaunched its Nurture Growing Baby Follow-On Milk product in a rigid paperboard carton.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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