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USA > Perf Go Green

Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are backed by darker green tones, while graphics add a layer of personality-something that’s not often found in the category.

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USA > Cascade Complete All in 1

Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will include liquid and powder forms and a single-use “ActionPac” format.

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USA > Jabra JX20 Pura

Consumer electronics company GN-Networks revamped its Jabra JX20 Pura brand of mobile phone headsets to re-establish it as a Bluetooth technology innovator.


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USA > Mario Batali cheeses

 DCI Cheese Company has introduced a line of cheeses from celebrity chef Mario Batali in a freestanding, gusseted bag that lets home cooks access the bag freely while cooking.

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UK > Al Fresco Wines

If necessity is the mother of invention, it follows that, when many outdoor venues banned glass for safety reasons, marketers would devise a solution that allows us to enjoy our favorite beverages in these locations. That's exactly what the team at Al Fresco Wines’ Trencherman group did.

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UK > Latta margarine

Unilever's Latta margarine brand is notable for its dedication to innovative packaging. Its latest effort is a double-pack concept that consists of two 100g portion packs-labeled, respectively “Knick!” and “Knack!”-joined together across a perforated edge.
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Italy > Illy coffee

A global joint venture between The Coca-Cola Company and illycaffe brought a line of premium ready-to-drink coffee products to Europe this spring
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

BRANDPackaging Magazine

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April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

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