Just Out

USA > Perf Go Green

Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are backed by darker green tones, while graphics add a layer of personality-something that’s not often found in the category.

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USA > Cascade Complete All in 1

Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will include liquid and powder forms and a single-use “ActionPac” format.

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USA > Jabra JX20 Pura

Consumer electronics company GN-Networks revamped its Jabra JX20 Pura brand of mobile phone headsets to re-establish it as a Bluetooth technology innovator.


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USA > Mario Batali cheeses

 DCI Cheese Company has introduced a line of cheeses from celebrity chef Mario Batali in a freestanding, gusseted bag that lets home cooks access the bag freely while cooking.

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The Netherlands > Grolsch

Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. 

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France > Camembert

Lactalis Group’s Camembert brand is launching new packaging in a form that breaks with category norms.

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UK > Al Fresco Wines

If necessity is the mother of invention, it follows that, when many outdoor venues banned glass for safety reasons, marketers would devise a solution that allows us to enjoy our favorite beverages in these locations. That's exactly what the team at Al Fresco Wines’ Trencherman group did.

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UK > Latta margarine

Unilever's Latta margarine brand is notable for its dedication to innovative packaging. Its latest effort is a double-pack concept that consists of two 100g portion packs-labeled, respectively “Knick!” and “Knack!”-joined together across a perforated edge.
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Italy > Illy coffee

A global joint venture between The Coca-Cola Company and illycaffe brought a line of premium ready-to-drink coffee products to Europe this spring
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Germany > Fuel for Life fragrance

Fuel for Life fragrance from global denim brand Diesel is packaged in a shallow flacon shaped bottle with casually sloping shoulders and a rounded body designed to feel good in the hand.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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