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Brazil > Eco-friendly bottled water

May 2, 2008
The backlash against bottled water apparently knows no boundaries; this offering from Brazil claims to be “the first and only eco-friendly bottled water in the world”.
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Germany > Yes Please Foods

May 2, 2008
As a busy mother of three, entrepreneur Gemma Michalski noticed a gap in the market for high quality convenience ready-prepared meals in Germany.
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UK > Pepsi Raw

May 2, 2008
Pepsi Raw was created in response to growing consumer demand for premium and more natural products.
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Venezuela > Naturaleza y Vida bath gel

May 2, 2008
There’s no doubt that shape differentiates, as is evident in the clever form of this Naturaleza y Vida bath gel for kids package from Venezuela.
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The Netherlands > Grolsch Coolpack

May 2, 2008
Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.
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Multinational > Grolsch Coolpack

April 24, 2008
Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.
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USA > Hennessy X.O

April 24, 2008
Having created the world’s first decanter-shaped spirits bottle in 1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass bottle inspired by that original packaging.
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USA > Sesmark

April 24, 2008
A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story.
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USA > Halo

April 24, 2008
Halo, a premium pet care line that claims celebrity Ellen DeGeneres as part owner, introduced new packaging as part of a “refinement” of the brand.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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