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Brazil > Eco-friendly bottled water

May 2, 2008
The backlash against bottled water apparently knows no boundaries; this offering from Brazil claims to be “the first and only eco-friendly bottled water in the world”.
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Germany > Yes Please Foods

May 2, 2008
As a busy mother of three, entrepreneur Gemma Michalski noticed a gap in the market for high quality convenience ready-prepared meals in Germany.
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UK > Pepsi Raw

May 2, 2008
Pepsi Raw was created in response to growing consumer demand for premium and more natural products.
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Venezuela > Naturaleza y Vida bath gel

May 2, 2008
There’s no doubt that shape differentiates, as is evident in the clever form of this Naturaleza y Vida bath gel for kids package from Venezuela.
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The Netherlands > Grolsch Coolpack

May 2, 2008
Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.
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Multinational > Grolsch Coolpack

April 24, 2008
Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.
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USA > Hennessy X.O

April 24, 2008
Having created the world’s first decanter-shaped spirits bottle in 1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass bottle inspired by that original packaging.
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USA > Sesmark

April 24, 2008
A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story.
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USA > Halo

April 24, 2008
Halo, a premium pet care line that claims celebrity Ellen DeGeneres as part owner, introduced new packaging as part of a “refinement” of the brand.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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