Yes, another kids’ beverage brand, but Y Water is making a stand by
launching in a clever, y-shaped bottle that can be reused as a toy:
Rubber connectors called “yknots” are designed to let kids link or
stack multiple bottles to make Lego-like creations.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.