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Kraft is up for Anything

USA
July 25, 2012
Designed to focus on recipe inspiration beyond the typical salad greens, Kraft introduces its redesigned and rebranded salad dressing, Anything Dressing.
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House Band Wine pouches

USA
June 21, 2012
House Band Wines launched its 375ml single-serve flexible wine pouch for spring and summer music festivals.
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Double-Cola

USA
June 21, 2012
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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Plymouth Gin

GLOBAL
June 21, 2012
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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National Bohemian beer commemorative cans

June 21, 2012
In celebration of the 20th anniversary of Baltimore’s Camden Yards baseball park, Pabst Brewing Co. launched National Bohemian beer in a limited-edition can.
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Lux Hand & Body Lotion

June 21, 2012
Unilever introduced new packaging for its Lux Hand & Body Lotion range.
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Capri Sun Big Pouch

UK
June 21, 2012
Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch.
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Churchkey Can Co. Pilsner-Style Beer

USA
June 21, 2012
Churchkey Can Co. launched a handcrafted Pilsner-style beer in three-piece, flat-top steel cans.
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Yoo Moo frozen yogurt

UK
June 21, 2012
Yoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt.
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Mount Gay Rum Eclipse Bottle

USA
June 21, 2012
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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