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Brazil > Eco-friendly bottled water

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The backlash against bottled water apparently knows no boundaries; this offering from Brazil claims to be “the first and only eco-friendly bottled water in the world”.
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Germany > Yes Please Foods

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As a busy mother of three, entrepreneur Gemma Michalski noticed a gap in the market for high quality convenience ready-prepared meals in Germany.
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UK > Pepsi Raw

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Pepsi Raw was created in response to growing consumer demand for premium and more natural products.
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Venezuela > Naturaleza y Vida bath gel

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There’s no doubt that shape differentiates, as is evident in the clever form of this Naturaleza y Vida bath gel for kids package from Venezuela.
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The Netherlands > Grolsch Coolpack

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Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.
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Multinational > Grolsch Coolpack

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Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging.
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USA > Hennessy X.O

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Having created the world’s first decanter-shaped spirits bottle in 1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass bottle inspired by that original packaging.
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USA > Sesmark

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A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story.
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USA > Halo

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Halo, a premium pet care line that claims celebrity Ellen DeGeneres as part owner, introduced new packaging as part of a “refinement” of the brand.
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USA > Starbucks chocolate

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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