Next + Now

Cheese is Alive!

July 29, 2010
Cheese is a living, breathing entity. Or so says Formaticum, a Portland company that created a two-ply cheese wrap that maintains the humidity and oxygen exchange of a proper
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Two-Way Toothpaste

July 29, 2010
The inability to squeeze every last bit of toothpaste out of a tube is the subject of frequent consumer complaints, yet the format endures. Enter a simple concept: two-way
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Absolut-ly Local

July 29, 2010
The latest in Absolut Vodka’s city-inspired series is not a city at all, but a neighborhood. And it demonstrates how brands-even global ones-are adopting hyper-local outlooks. Limited-edition Absolut Brooklyn 1L
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Pizza, Reinvented

July 29, 2010
Select Whole Foods stores are testing a pizza box made of 100 percent recycled corrugated board, with a perforated top that breaks down into serving plates and a bottom
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Farm to Store in 24 Hours

July 29, 2010
Fresh & Easy’s “Farm to Store in 24” program brings just-picked fruits and vegetables from vetted California farms to its California, Arizona and Nevada stores in less than 24 hours.
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Heard!

July 28, 2010
Regrettably, discounting price has got confused with value. Value is a combination of quality and price…and environment, assortment and service. -Mark Price, managing director of British grocer Waitrose, at the Reuters
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Heard!

May 28, 2010
"We're paying attention, finally, to the things that matter to consumers, and stripping out the things that don't…”--Phil Duncan, global brand-building officer, P&G, in Ad Age
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Can Makes World Cup Debut

May 28, 2010
SABMiller has introduced a can with a full aperture end that allows the entire can lid to be removed, turning the package itself into a drinking cup. The can is
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Glassphemy!

May 28, 2010
Part eco project, part stress remedy, Glassphemy! is the latest effort from a New York developer who has made a habit out of rethinking underused urban spaces. Set in a
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You Spin Me

May 28, 2010
GGRP Sound, a Vancouver music engineering company, sent out a promotional piece to potential clients this spring that got lots of play. The package is a corrugated sleeve that holds
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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