Next + Now

U-P-C you on the shelf

The lowly UPC symbol is getting a makeover. A new service called Vanitybarcodes.com offers a library of stock, decorative barcodes that are fitted with unique product numbers and tested for
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In-store slack

Impulse buys may not be a matter of impulse says a new study in the Journal of Consumer Research. Shoppers often expect to buy a certain number of “unplanned” items,
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Heard!

“We created the packet in 1968. Consumer complaints started around 1969.”- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format
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Gum brand to keep pavements clean

Peppersmith goes beyond sentiments like “Please recycle” on its packaging. The new UK chewing gum brand, made with real chicle and flavored with English-grown peppermint, offers the means by which
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Heard!

- Our lessons over the years have taught us that packaging can have a major impact on trajectory.Donald C. Berg, EVP, Brown-Forman Corporation
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Mini Cooper in a box

Pedestrians were intrigued by oversized cartons Mini Cooper placed out with the curbside trash in various locations around Amsterdam as part of a post-holiday promotion. The cartons featured a black
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Wool keeps foods chilled

Abel & Cole, an organic food delivery company in the UK, replaced the polystyrene insulated packaging for its chilled and perishable goods with a natural alternative: sheep’s wool. Made from
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Stealth branding continues

Kleenex launched its Ultra Soft tissue brand in Europe and the UK with packaging that swaps the prominent Kleenex logo with the phrase “Feel me” rendered in the brand’s signature
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight