Next + Now

U-P-C you on the shelf

The lowly UPC symbol is getting a makeover. A new service called Vanitybarcodes.com offers a library of stock, decorative barcodes that are fitted with unique product numbers and tested for
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In-store slack

Impulse buys may not be a matter of impulse says a new study in the Journal of Consumer Research. Shoppers often expect to buy a certain number of “unplanned” items,
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Arthritis-simulating gloves aid design

It’s one thing to say you understand your consumers’ needs, and another thing to truly meet them. Georgia Tech Research Institute has designed arthritis-simulation gloves that help brands understand how
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Heard!

“We created the packet in 1968. Consumer complaints started around 1969.”- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format
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Gum brand to keep pavements clean

Peppersmith goes beyond sentiments like “Please recycle” on its packaging. The new UK chewing gum brand, made with real chicle and flavored with English-grown peppermint, offers the means by which
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Ink spill turns CD cover into an experience

The CD cover for Ivan Palacky’s Pappeltalks album is meant to be as unique as the Czech musician’s instrument of choice: an amplified knitting machine. Pulling a zip strip to
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Heard!

- Our lessons over the years have taught us that packaging can have a major impact on trajectory.Donald C. Berg, EVP, Brown-Forman Corporation
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Mini Cooper in a box

Pedestrians were intrigued by oversized cartons Mini Cooper placed out with the curbside trash in various locations around Amsterdam as part of a post-holiday promotion. The cartons featured a black
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Wool keeps foods chilled

Abel & Cole, an organic food delivery company in the UK, replaced the polystyrene insulated packaging for its chilled and perishable goods with a natural alternative: sheep’s wool. Made from
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Stealth branding continues

Kleenex launched its Ultra Soft tissue brand in Europe and the UK with packaging that swaps the prominent Kleenex logo with the phrase “Feel me” rendered in the brand’s signature
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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