Next + Now
February 23, 2010
The lowly UPC symbol is getting a makeover. A new service called Vanitybarcodes.com offers a library of stock, decorative barcodes that are fitted with unique product numbers and tested for
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February 23, 2010
Impulse buys may not be a matter of impulse says a new study in the Journal of Consumer Research. Shoppers often expect to buy a certain number of “unplanned” items,
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February 9, 2010
It’s one thing to say you understand your consumers’ needs, and another thing to truly meet them. Georgia Tech Research Institute has designed arthritis-simulation gloves that help brands understand how
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February 9, 2010
“We created the packet in 1968. Consumer complaints started around 1969.”- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format
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February 3, 2010
Peppersmith goes beyond sentiments like “Please recycle” on its packaging. The new UK chewing gum brand, made with real chicle and flavored with English-grown peppermint, offers the means by which
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February 3, 2010
The CD cover for Ivan Palacky’s Pappeltalks album is meant to be as unique as the Czech musician’s instrument of choice: an amplified knitting machine. Pulling a zip strip to
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January 12, 2010
- Our lessons over the years have taught us that packaging can have a major impact on trajectory.Donald C. Berg, EVP, Brown-Forman Corporation
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January 12, 2010
Pedestrians were intrigued by oversized cartons Mini Cooper placed out with the curbside trash in various locations around Amsterdam as part of a post-holiday promotion. The cartons featured a black
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January 12, 2010
Abel & Cole, an organic food delivery company in the UK, replaced the polystyrene insulated packaging for its chilled and perishable goods with a natural alternative: sheep’s wool. Made from
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January 11, 2010
Kleenex launched its Ultra Soft tissue brand in Europe and the UK with packaging that swaps the prominent Kleenex logo with the phrase “Feel me” rendered in the brand’s signature
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